Pierre De Grenier Lanouyère

In B2B, Demand Generation applied by Salesforce, popularized by the book "Predictable Revenue" aims to become the primary lever for your organization's organic growth.

Demand Generation is organized around three pillars:

- Lead Generation: understanding your market, its segmentation, your positioning, and consequently your value proposition. How to align your Lead Generation and your CRM.

- Lead Qualification: the art of conversation, how to engage the prospects you have just identified, how to build an effective elevator pitch to open conversations, how to conduct a discovery survey of your prospect, what answers to provide to your prospect to bring your sales team not qualified appointments, but real business opportunities.

- Content Strategy: Hosted first. How to manage your website visitor traffic to feed your Lead Generation and Lead Qualification. Then distributed, how to build an effective nurturing strategy to strengthen your Lead Qualification, by email, by message. How to write them, what to highlight, what sequence of emails or messages will be relevant, and to whom to send them.

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As an SDR, then Head of Demand Generation in various startups where I built Demand Generation departments from scratch, starting with profiling, recruitment, and training of SDRs for example, I have acquired expertise supported by my results: 400 business opportunities detected in 3 months, with 3 SDRs, including 300 confirmed business projects at Octoly. 40% of New Business driven by Demand Generation at Augure.

I propose to carry out an audit and to accompany you in the brick-by-brick construction of an industrialization strategy for your prospecting.