Freelancer profile translated to English.
Back to original languageAbout Pierre
Hello! I am Pierre Colliot.
An entrepreneur at heart, I trained in SEO 12 years ago when I created my first company. I notably followed the bootcamps of Laurent Bourrelly, a reference in French SEO.
Today, it's my profession. I am recognized for my SEO results in the legal and liberal professions sector.I support law firms of all sizes, from Big4 to boutique firms.
I have also worked for many startups such asLittle Worker, Jarvis Legal, Legal Pilot, and Supernovia.
I have tangible results and solid references. I have an analytical and data-driven vision: **Everything is measured and tracked**.
I precisely choose my assignments based on the client issues encountered.
The established strategies are designed to maximize short-term return on investment.
See you soon to discuss your needs,
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 60km)
Experience
- Jarvis LegalHead Of MarketingMarch 2020 - Today (6 years and 3 months)Paris, Île-de-France, FranceLeads Acquisition - SEA - Growth Marketing - SEO Web marketing - Redesign of the Jarvis Legal website - Tracking / Remarketing (Google Tag Manager, Facebook Pixel implementation) Partnership - Development of Jarvis Legal partnerships - Sourcing - Integration of external solutions Content Management - Social Media communication strategy - Internal communication strategy
- La Fabrique JuridiqueCEO - Marketing DirectorAugust 2017 - Today (8 years and 10 months)Région de Bordeaux, FranceLa Fabrique Juridique is your future lawyer, specializing in Labor Law and Commercial Law, online, 24/7! It is a new entrepreneurial venture in the #Legaltech and #Ecommerce universe, prepared by 6 friends. CO-CEO of this new structure, I am operationally responsible for Marketing and Communication.On the agenda:- Social media strategy- SEO- Growth Hacking- Ad strategy- Revenue growth in conjunction with the Sales Department- Web project management- Wording and Editorial CharterI am responsible for a team of 3 people.
- Little WorkerLead Acquisition ManagerSeptember 2018 - January 2020 (1 year and 4 months)Région de Bordeaux, FranceLittle Worker is the specialist in interior renovation in Paris and Bordeaux. Our goal this year is to multiply our revenue by 5. This means focusing on acquisition.My responsibilities:SEO:- Siloing and construction of the semantic cocoon strategy- On-site optimization implementation- Content marketing strategy construction- Internal linking strategy construction and operational implementation- Launching new citiesSEA:- Redesign of the SEA Google Ads and Facebook strategy- Google and Facebook account optimization- Audience construction- Remarketing and retargetingDataStudio:- Construction of SEO and SEA tracking spreadsheets- Lead Acquisition Marketing automation strategyResults: In 1 year, we have multiplied our organic traffic by 10 and positioned about thirty keywords on Google's first page. From 200 qualified leads/month, we now generate nearly 1000 leads, with a constantly improving conversion rate.
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Education
- Master 2 - Grande Ecole ProgramKEDGE Business School2017Entrepreneuriat Communication Marketing Intégrée (CMI) Marketing Stratégique Spécialisation Chef de Produit
- Bachelor of Commerce (B.Com.)Escem Bachelor2013L'Escem Bachelor dispense un formation dynamique et ambitieuse offrant les outils pour entrer dans les meilleures conditions dans un monde complexe mais riche d'opportunités. Direction Commerciale Développement des ventes European Marketing Marketing (et spécialisation B to B) Management des Achats Communication et publicité Droit des sociétés Négociation Contrôle des coûts