Freelancer profile translated to English.

Description

Marketing and Communication Consultant - High-Performing and Creative Strategies

I support companies in defining and executing tailor-made marketing and communication strategies. My current clients include AccroCamp, the French leader in treetop adventure parks, and Dixner, a specialist in matched experiences. My goal: maximize your impact while strengthening your brand identity.

My Services:

Development of global marketing and communication strategies
Optimization of customer acquisition and digital campaigns
Development of creative content aligned with your values
Project management and stakeholder coordination
Positioning and branding consulting

My Approach:

I combine strategy and operations to offer effective solutions tailored to your needs. With my experience managing significant budgets and diverse teams, I know how to identify your strengths and turn your objectives into concrete results.

Why Work With Me?

With a performance and innovation-driven vision, I am a trusted partner for developing impactful and sustainable campaigns. Based in Paris, I am available for assignments in France or remotely.

Contact me to explore how we can collaborate and achieve your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Dixner
Marketing Director and Investor
ENTERTAINMENT AND LEISURE
June 2024 - Today (2 years and 2 months)
Paris, France
As Marketing Director and investor at Dixner, an innovative company offering social dining experiences in Paris, I am responsible for:

Brand Positioning Definition:Developing a premium and friendly brand identity, fostering authentic connections through matched experiences.
Communication and Acquisition Strategy:Implementing 360° digital campaigns to increase Dixner's brand awareness and attract a diverse clientele.
New Offer Development:Participating in the creation and launch of products such as gift cards and the expansion of Dixner's services into new cities.
Event Organization and Community Management:Planning engaging events and managing social media to cultivate an active and supportive community.
Collaboration with Co-founders:Working closely with the founders to align marketing strategies with the company's growth objectives.

These actions have helped Dixner stand out in the social matching market by offering unique experiences and facilitating meaningful connections between participants.
AccroCamp
Marketing and Communication Strategy Consultant
ENTERTAINMENT AND LEISURE
June 2023 - Today (3 years and 2 months)
Since 2023, I have been supporting **AccroCamp**, the French leader in treetop adventure parks, in strengthening their market position and expanding their network.

My missions include:

Global Marketing Strategy Development:Designing and implementing a marketing strategy aligned with AccroCamp's values, focusing on performance and environmental respect.
Media Mix Optimization:Managing and optimizing online and offline communication channels to maximize visibility and customer engagement.
Brand Awareness Development:Launching targeted campaigns to increase brand recognition among families, schools, and businesses.
Franchisee Support:Assisting new franchisees to ensure brand consistency and the effectiveness of marketing tools.
Educational Content Creation:Developing educational materials for school programs and team-building events, in collaboration with partners such as Bayard Jeunesse.
Digitalization of Customer Experience:Improving digital platforms to offer a seamless user experience and increase online conversion rates.

These initiatives have contributed to AccroCamp's expansion, which now has 12 parks in France, while reinforcing its commitment to education and environmental protection.
Gaming1
Marketing Director FR - CH
VIDEO GAMES AND ANIMATION
November 2019 - June 2024 (4 years and 8 months)
Paris, France
From November 2019 to June 2024, I held the position of Marketing Director France at **Gaming1**, a Belgian leader in gambling, operating under the Circus brand in France.
In this role, I managed all marketing operations for Circus casinos and gaming clubs in France, as well as for the online betting platform CircusBet.

My key achievements include:

Marketing Strategy Construction and Implementation:Developing a strategy balancing performance and brand image, adapted to the specificities of the French market.
Media Mix Optimization:Efficient management of online and offline channels, with precise control of the marketing budget to achieve set objectives.
Customer Knowledge Development:In-depth analysis of customer behavior to guide targeted and relevant marketing actions.
Content Strategy Deployment:Implementing a content strategy consistent with the brand identity, strengthening engagement and loyalty.
Automated CRM Strategy Implementation:Developing a granular, largely automated CRM approach to optimize customer relationships and retention rates.
Data Integration into Marketing Strategy:Advanced use of data to improve campaign effectiveness and decision-making.
Management and Recruitment:Leading and managing the existing marketing team, as well as recruiting new talent to strengthen internal skills.
Performance Monitoring:Establishing and tracking performance KPIs, allowing for action adjustments and objective achievement.

This experience has allowed me to develop in-depth expertise in the gambling and sports betting sector, combining innovative strategies with compliance with current regulations.