Freelancer profile translated to English.
Back to original languageAbout Pierre
Expert in international strategy and development, Pierre Burgelin assists business leaders (SMEs, ETIs, Start-ups, buyers) in their commercial expansion. Optimize your national growth and prepare or accelerate your development in foreign markets through tailor-made strategic consulting and a proven multicultural approach.
French
Native or bilingual
Italian
Basic
English
Fluent
German
Fluent
Spanish
Basic
Can work on-site
Lyon (up to 50km), Grenoble (up to 50km), Annecy (up to 50km), Genève (up to 50km)
Experience
- PBurgelin ConseilStrategy Consultant for SMEsCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Lyon, FranceExpert in international brand development, I advise and support SMEs in their international development (Commerce and Marketing, Digital Marketing, subsidiary restructuring, strategic projects, mergers and acquisitions, etc.). Website pburgelin.fr
- Groupe OPALDivision Director DemetzSPORTSJanuary 2024 - July 2025 (1 year and 6 months)Lyon, FranceB2B Commercial Strategy (France: 7 reps + Key Accounts) and Marketing (product development calendar, communication, events, social networks, POS displays). Development of a brand platform with the existing team, validation of key partnerships. Taking charge, re-motivating a highly demotivated Sales Force facing challenges with headquarters. Development of Export Strategy. Financial optimization of the brand; closure of one activity, relocation of two others.
- PBurgelin ConseilDevelopment of a New Business ActivityCIVIL ENGINEERINGAugust 2023 - July 2024 (11 months)Voiron, FranceDevelopment and implementation of a conquest plan for a completely new market (professional market) for a company previously focused on sports. Organization and participation in national and international trade shows. Winning a tender, acquisition of a business, setting up a dedicated sales force (2 people). My client's sales grew from €120K to €1.2M in 2 years.
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Education
- Strategy Consultant, International TradeConsultant en Stratégie, en Commerce International
- Digital Marketing and AIGraduate of the Higher Institute of International Trade of Dunkirk2025Marketing Digital et IA