Freelancer profile translated to English.

Description

Former Head of SEO at ManoMano and Cdiscount for nearly 10 years, I managed and led the SEO for two of the most demanding e-commerce platforms in the French market.

A expertise forged at the head of SEO for two major e-commerce scale-ups:

→ 18.7M organic monthly visits managed

→ 12M keywords tracked and managed

→ Catalogs of several million pages, deployed in 6 markets (France, Belgium, Spain, Italy, Germany, United Kingdom)

→ Led SEO teams of up to 10 people, in a matrix environment with Product, Engineering, Data, and Marketing teams

→ 1 SEMY Award 2022 (best e-commerce SEO strategy, ManoMano)

Strategy and vision:

I integrate current search dynamics (SXO, E-E-A-T, generative engines) to transform SEO priorities into a clear, measurable, and defensible roadmap for the Executive Committee.

A 360 SEO approach, from technical execution to editorial strategy:

**Technical**: complex audits, crawl, indexing, architecture, internal linking, and structured data for catalogs with millions of URLs; technical specifications for Engineering teams
**Content & Semantic**: editorial strategy based on search intent, UX, and semantic cocoons adapted to large volumes
**Link Building**: acquisition and authority strategy, methodology consistent with brand objectives.
**GEO**: diagnosis and optimization plan for generative engines (ChatGPT, AI Overviews)

Cross-functional leadership and automation:

As Head of SEO, I led projects in a cross-functional environment (Product, Tech, Data, Marketing), which requires rallying people without relying solely on hierarchical authority and delivering the right messages at the right level, both technically and in business terms.

I also design AI agent pipelines and automation scripts to industrialize large-scale SEO analysis.

Industry field of expertise

Languages

Spanish
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Bordeaux (up to 50km), Paris (up to 10km)

ManoMano
HEAD OF SEO & GROWTH
E-COMMERCE
January 2020 - March 2026 (6 years and 2 months)
Bordeaux, France
Responsible for the organic growth of the European leader in DIY, home, and garden.
(11M+ products, 5000+ merchants, 6 European markets, 5 languages). SEO = top 3 revenue channels.

Performance Trajectory:
— Organic traffic increased from 6.9M to a peak of 18.7M monthly visits (+171%), ranking ManoMano in the top 50 in France.
— Google #1 positions increased from 56,000 to 100,000 at the peak, with 420,000 keywords in the top 3.
— Indexed catalog increased from 304,000 to 595,000 URLs (+96%), keyword coverage from 2.09M to an all-time record of 2.88M.
— Award: Best SEO Campaign at SMX Paris 2022

GEO & AI Transition:
— Led ManoMano's entry into Generative Engine Optimization with 10,000 daily visits via ChatGPT, Google AI Overviews, and Perplexity, with better-than-expected conversion rates.
— Optimized server-side rendering (SSR) and crawl budget for AI crawlers (OAI-SearchBot, GPTBot).
— Restructured Product Information Management (PIM) for AI readability and built content strategies per persona from first-party data.

Large-Scale Management:
— Managed SEO for a catalog of several million pages across 5 markets (FR, ES, IT, DE, UK).
— Cross-functional leadership with Product, Engineering, Data, and Marketing teams.
— Defined crawl architecture, internal linking, structured data, and indexing strategy at scale.
SEO Audit GEO Technical SEO Crawling Automation
Cdiscount
HEAD OF SEO
E-COMMERCE
October 2017 - September 2019 (1 year and 10 months)
Bordeaux, France
Managed the SEO strategy for one of the largest French e-commerce companies (€2.3 billion in revenue, 980+ employees, 21 countries). Managed a team of 10 SEO specialists.

Managing Complexity at Scale:
— Supervised 12 million keywords and 2.3 million indexed URLs.
— Maintained continuous ranking in the top 10 in France (peak at #7) with 50M+ monthly visits and up to 842,000 Google #1 positions.
— Industrialized the referencing of a multi-million product catalog.

Launching New Verticals:
— Created and deployed the SEO strategy for new business lines: Cdiscount Voyage, Cdiscount Assurance, and Cdiscount Forfait Mobile.
— Keyword strategy, site architecture, and content frameworks for each vertical.

Automation & Structuring:
— Built automated SEO pipelines for page openings and large-scale content generation.
— Implemented automated internal linking across millions of pages.
— Structured the SEO department into specialized verticals (technical, content, new business lines).
On-site SEO Off-site SEO SEO Writing SEO Audit Automation
1001Pneus
SEO / Webmarketing Project Manager
E-COMMERCE
April 2014 - August 2017 (3 years and 4 months)
Bordeaux, France
Head of SEO
1001Pneus · 3.5 years (2014 – 2017)

Built the SEO strategy from scratch for the #2 French online tire retailer (26,000+ references).
Faced direct competition from pure players and generalists.

Growth Trajectory (2015–2017):
— Organic traffic multiplied by 2.8 (172K → 486K monthly visits, +183%).
— Keyword coverage multiplied by 2.9 (27K → 79K keywords, +187%).
— Google #1 positions increased from 103 to 4,792 (×46) — leadership on key transactional queries: “tire,” “all-season tires,” “tire promo”.
— Indexed URLs increased from 6,000 to 12,000 (+96%).
— France Rank: #3,245 → #1,505.

Technical & Crawl:
— Reduced Googlebot crawl budget waste by 80% through server log analysis with Oncrawl.
— Published an Oncrawl case study (2017): one of the first French documentations on crawl optimization through log analysis.

Full-Stack SEO:
— Defined the end-to-end strategy: keyword research, semantic architecture, on-page, linking, content production.
— Built the link-building strategy (trust flow, anchor diversification, citation flow).
— Integrated UX into SEO workflows: A/B testing, pagespeed, bounce and exit rate analysis.
— Managed acquisition via social networks in a cross-channel strategy.

Context
Hands-on leadership in a 28-person structure.
Strategy, execution, and tooling managed with complete autonomy.
SEO SEO Writing SEO Audit SEO Link Building Data Analysis

Ahmed

best style

Reviewed on 6/7/2017

Great work with clear and relevant explanations. See you soon for a new collaboration.

Benjamin

M&BOCA SARL

Reviewed on 3/15/2017

Audit and recommendations mission carried out under the best conditions. Careful, precise work focused on performance. I recommend Pierre's work and will call on him again soon for similar missions on other sites.

Show all 4 reviews