Freelancer profile translated to English.
Back to original languageAbout Pierre
🏆 My Expertise
With 8 years of experience, I support SMEs, B2B, B2B2C, and B2C in implementing CRM solutions and marketing automation strategies. My goal: to transform your customer data into performance levers while improving communication between your teams and your clients.
🚀 Sectors of Intervention (e-commerce solutions or more traditional structures)
- Retail & Traditional Commerce
- Dermocosmetics
- Drone design
- Fashion and beauty
- Sports facility constructors
- Matching platforms
- Online printing
- GDPR consulting firms
- IT Service Companies (ESN)
💡 What I bring you:
Personalized CRM Strategy:
Gain efficiency with optimal management of your customer data and sales processes:
- Definition and implementation of tailor-made sales cycles
- Advanced segmentation (RFM, AARRR)
- Customer journey optimization
- Data quality audit (GDPR, key field completion)
- Deployment of automated workflows (onboarding, reactivation, campaigns)
- CRM administration (Hubspot, SugarCRM, Pipedrive, ZohoCRM)
Marketing Automation to boost your conversions:
Optimize your acquisition and loyalty:
- Differentiated onboarding sequences based on customer lifecycle
- Creation of email marketing campaigns
- Customer preference management and GDPR compliance
- Lead generation through landing pages and forms, CRM synchronization
- Compliant web scraping for massive customer data collection
- Automation of customer feedback (feedback, satisfaction)
🎯 Want to test my skills?
Looking for a 3-day CRM audit? Put my skills to the test with a trial offer. Together, we will identify immediate improvement opportunities to maximize your results.
Have questions? Contact me for a free consultation.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Pellegrin & filsMarketing Automation & Data Structuring ManagerLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)I am assisting the jeweler and diamond dealerPellegrin & filsin the **digitalization of their company**:- Implementation of marketing automation via N8N to synchronize data from Odéis to Brevo- Populating the catalog, stocks & customers from Odeis (business tool) to Shopify via API- Automation of PDF file generation ready for printing- Automation via N8N workflows to facilitate historization in Notion (Forms, data processing, and notification)
- AGORESPACE
On Malt
CRM Administration and Development ManagerCIVIL ENGINEERINGAugust 2024 - September 2024 (1 month)Lyon, FranceTraining internal teams on SugarCRM usage, with personalized support in bug resolution and project management. I also ensure the implementation of commercial automations to maximize sales team efficiency, while providing strategic advice in Customer Relationship Management and ensuring complete solution administration. - Urban PaintersMarketing Automation ConsultantE-COMMERCEApril 2023 - Today (3 years and 2 months)Pure B2C player: I support Urban Painters in their Marketing Automation strategy as well as in the development and administration of their solution (Brevo & N8N).After conducting an IT System audit, I am working on:- Segmenting and implementing emailing scenarios according to the AARRR model- Automation via Workflows of business processes
Reviews
Recommendations
QR
SF
+3
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Klaviyo Product CertificateKlaviyo2025Le certificat produit Klaviyo est décerné aux apprenants qui ont démontré leur compréhension des stratégies marketing intermédiaires et des fonctionnalités du produit Klaviyo. Compétences / Connaissances : - Configuration d'un compte Klaviyo - Intégration - Formulaires d'inscription - Croissance de la liste - Segmentation - Personnalisation - Conception d'e-mails - Stratégie de campagne - Automatisations - Analyse des performances - Marketing par e-mail - Marketing par SMS - Marketing propriétaire
- Master E-Marketing - Information Systems ManagementIAE Montpellier2017Dans une logique de double compétence, le titulaire d’un Master e-Marketing aura l’expertise afin de : - Gérer la relation Client (CRM, BDD, Fidélisation), - Conseiller et expertiser (modèles économiques E-Business, stratégie TIC), - Concevoir et faire évoluer des plateformes e-commerce et Marketplace, - Savoir agir sur les marchés B to B et B to C en tant qu’expert des TIC, - Avoir une expertise dans la gestion de projets multimédia, - Gérer des campagnes de communication (Display, SEO, SEM, SMO, Affiliation, E-Mailing, Comparateurs). - Ce Master propose une double compétence permettant de lier expertise en technologies de l’information et marketing. - Venant de cursus à fort contenu informatique et/ou avec une culture TIC, les étudiants apprennent les enjeux et l’utilisation de ces technologies au service du marketing.