About Pierre
My Expertise:
- +10 years of experience in SEA / Google Ads
- Budgets managed up to âŹ400,000 / month (Lelynx.fr)
- Support for SMEs, startups, and large corporations
- Google Ads Certifications
Before starting any mission, I analyze:
- Your offer and positioning
- Your acquisition funnel
- Your landing pages
- Your tracking & conversions
- Your market and competitors
I also work on:
- Advanced tracking (GTM / GA4)
- Consent Mode V2
- Server-side tracking
- Structuring acquisition funnels
- Landing page optimization & CRO
đ You are in the right place if you are:
- A local business with high customer value
- A startup in the launch or scaling phase
- A B2C firm or service
- An agency needing senior Google Ads support
đ My added value:
- Business vision & profitability above all
- Highly operational approach
- Optimization of campaigns AND the funnel
- Transparent, educational, and responsive support
- No-commitment missions
French
Native or bilingual
English
Fluent
Experience
- FreelanceGoogle Ads & Acquisition ConsultantJuly 2024 - Today (2 years and 1 month)đŻ Assisting B2C companies in generating profitable leads via Google Ads.
- Management and optimization of business performance-oriented Google Ads campaigns
- Implementation of advanced tracking (GTM / GA4 / Consent Mode V2 / server-side)
- Audit and optimization of acquisition funnels
- Creation & optimization of conversion-oriented landing pages
- Management of profitability and lead quality
- Support for SMEs, firms, startups, and agencies
đ Sectors supported:Legal, health, landscaping, restaurant, mobility, finance - PixpayGrowth ManagerBANKING AND INSURANCEJuly 2019 - August 2024 (5 years and 1 month)Paris, Franceđ Leading payment card for teens in Europeđ From 0 to 400k paying customer accountsđ„ +100% customer growth via Facebook (in year 4)đ° ~âŹ160k/month in Social Ads budget (in year 4)đȘđž 3 country launches (FR, ES, IT)đ Full internal acquisition management for:âĄïž Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat AdsâĄïž Lead nurturing & CRM automation via Customer.io
- LeLynx.frTraffic ManagerBANKING AND INSURANCEJuly 2015 - June 2019 (3 years and 11 months)Paris, Franceđ No. 1 Insurance Comparison Site in Franceđ° ~âŹ300k/month SEA budgetManaged various Adwords accounts for the brand via Doubleclick Search, AdWords Editor, and Bing Ads Editor:âą Migration of bidding tool from Marin Software to Doubleclick Searchâą Configuration and management of bidding strategies + objective tracking and reportingâą Restructuring of all existing accountsâą Ad copywriting and launch of A/B testsâą Overhaul of RLSA audiences and analysisâą Automation of reporting via WebQuery Excel and DataStudioPerformance-based Facebook campaign management:âą Strategy developmentâą Campaign setup (pixel implementation via TagCommander)âą Targeting definition (custom audience, lookalike, third-party data, etc.)âą Copywriting and creative briefâą Budget allocation and daily bid optimizationAnalytics:âą Measurement and analysis of PPC, FACEBOOK, YOUTUBE, DISPLAY, and GSP campaign performance using Google Analytics Premium and Mix Commander tools.âą Regular reportingUX Optimization: Responsible for the creation and optimization of landing pages, marketing messages in line with LeLynx.fr's overall communication. Launch and management of A/B tests + reporting
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Education
- Expert in Digital Communication Engineering, Information and Communication TechnologiesHETIC2016Expert en ingénierie de la communication numérique, Technologie de l'Information et de la Communication