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Pierre BostPB

Pierre Bost

🎯 Expert Google Ads & Lead Generation 🚀

€450/day
1 project
La Réunion, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pierre

🎯 Generating leads withGoogle Adsis good. Generatingprofitable leadsis better.

Forover 10 years**, I have been assisting SMEs, startups, and large corporations in managing and optimizing Google Ads campaigns with a **profitability-oriented approach.

My Expertise:

  • +10 years of experience in SEA / Google Ads
  • Budgets managed up to €400,000 / month (Lelynx.fr)
  • Support for SMEs, startups, and large corporations
  • Google Ads Certifications

Before starting any mission, I analyze:

  • Your offer and positioning
  • Your acquisition funnel
  • Your landing pages
  • Your tracking & conversions
  • Your market and competitors

I also work on:

  • Advanced tracking (GTM / GA4)
  • Consent Mode V2
  • Server-side tracking
  • Structuring acquisition funnels
  • Landing page optimization & CRO

📍 You are in the right place if you are:

  • A local business with high customer value
  • A startup in the launch or scaling phase
  • A B2C firm or service
  • An agency needing senior Google Ads support

🌟 My added value:

  • Business vision & profitability above all
  • Highly operational approach
  • Optimization of campaigns AND the funnel
  • Transparent, educational, and responsive support
  • No-commitment missions
I work as agrowth partner,not just an executor.

Looking forward to connecting 👋
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    Google Ads & Acquisition Consultant
    July 2024 - Today (2 years and 1 month)
    🎯 Assisting B2C companies in generating profitable leads via Google Ads.
    • Management and optimization of business performance-oriented Google Ads campaigns
    • Implementation of advanced tracking (GTM / GA4 / Consent Mode V2 / server-side)
    • Audit and optimization of acquisition funnels
    • Creation & optimization of conversion-oriented landing pages
    • Management of profitability and lead quality
    • Support for SMEs, firms, startups, and agencies

    📈 Sectors supported:
    Legal, health, landscaping, restaurant, mobility, finance
    Google Ads Landing Page Creation Conversion Rate Optimization (CRO) Google Tag Manager Media Buying
  • Pixpay
    Growth Manager
    BANKING AND INSURANCE
    July 2019 - August 2024 (5 years and 1 month)
    Paris, France
    🏆 Leading payment card for teens in Europe

    🚀 From 0 to 400k paying customer accounts
    đŸ”„ +100% customer growth via Facebook (in year 4)
    💰 ~€160k/month in Social Ads budget (in year 4)
    đŸ‡Ș🇾 3 country launches (FR, ES, IT)

    📊 Full internal acquisition management for:
    âžĄïž Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat Ads
    âžĄïž Lead nurturing & CRM automation via Customer.io
  • LeLynx.fr
    Traffic Manager
    BANKING AND INSURANCE
    July 2015 - June 2019 (3 years and 11 months)
    Paris, France
    🏆 No. 1 Insurance Comparison Site in France
    💰 ~€300k/month SEA budget

    Managed various Adwords accounts for the brand via Doubleclick Search, AdWords Editor, and Bing Ads Editor:
    ‱ Migration of bidding tool from Marin Software to Doubleclick Search
    ‱ Configuration and management of bidding strategies + objective tracking and reporting
    ‱ Restructuring of all existing accounts
    ‱ Ad copywriting and launch of A/B tests
    ‱ Overhaul of RLSA audiences and analysis
    ‱ Automation of reporting via WebQuery Excel and DataStudio
    Performance-based Facebook campaign management:
    ‱ Strategy development
    ‱ Campaign setup (pixel implementation via TagCommander)
    ‱ Targeting definition (custom audience, lookalike, third-party data, etc.)
    ‱ Copywriting and creative brief
    ‱ Budget allocation and daily bid optimization
    Analytics:
    ‱ Measurement and analysis of PPC, FACEBOOK, YOUTUBE, DISPLAY, and GSP campaign performance using Google Analytics Premium and Mix Commander tools.
    ‱ Regular reporting
    UX Optimization: Responsible for the creation and optimization of landing pages, marketing messages in line with LeLynx.fr's overall communication. Launch and management of A/B tests + reporting

Reviews

5.0

Out of 1 rating

J

Jean-Marc

YOLOCATION.RE

Reviewed on 4/1/2025

As a business owner, I am extremely satisfied with the services. Not only does he have a perfect command of Google Ads, Facebook Ads, and Analytics, but he also has in-depth knowledge of web development and SEO. He doesn't just give theoretical advice: he analyzed my site's code and provided clear instructions for my developer to optimize my site's SEO. He also managed to show me that my initial investments were not the right choices, and thanks to his recommendations, I will redirect my efforts to maximize the impact of my campaigns. In a field where it's easy to sell dreams, he remains pragmatic and offers concrete solutions. His goal is to optimize ROI by limiting my investments, measuring the financial impact of the actions we will take, and for a business owner, that's compelling. Beyond his technical skills, he is a true enthusiast. I felt like his mission was largely profitable. I felt like I had an expert from a large company (which is normal, given his background) but who adapts to my small business that won't know a crisis (for those who get the old reference). Thank you Pierre, we will continue to work together and I am convinced you will help us grow very quickly!

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Education

  • Expert in Digital Communication Engineering, Information and Communication Technologies
    HETIC
    2016
    Expert en ingénierie de la communication numérique, Technologie de l'Information et de la Communication

Skill set

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