Freelancer profile translated to English.
Back to original languageAbout Pierre
📊 Expert Google & LinkedIn Ads | B2B Lead Generation Specialist
I turn your advertising budgets into qualified leads and measurable sales pipeline.
My expertise:
✅ Google Ads & LinkedIn Ads: Strategic management of multichannel campaigns with a focus on ROI and qualified B2B lead generation. Continuous optimization of conversion paths and audiences.
✅ Tracking & Measurement: Implementation of advanced tracking via Google Tag Manager, conversion configuration, Enhanced Conversions for Leads (ECL), and multi-touch attribution for complete visibility of your performance.
✅ Consent Mode V2: GDPR-compliant implementation of Consent Mode to maximize data collection while respecting user consent. Expertise in CMP and conversion signals.
✅ Reporting & Data Analysis: Creation of custom dashboards to manage your campaigns. In-depth analysis to identify optimization opportunities and justify every euro invested.
What I bring:
- Reduction in cost per qualified lead
- Improvement in conversion rates at each stage of the funnel
- Reliable tracking for data-driven decisions
- GDPR compliance without compromising performance
Ideal for: B2B SaaS, professional services, software publishers, and any company looking to scale its lead generation via Google and LinkedIn.
Let's discuss your growth objectives 🚀
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Black OrangeAcquisition ManagerSOCIAL NETWORKSApril 2024 - Today (2 years and 3 months)Genève, SwitzerlandManagement of new user acquisition on dating sites in France and abroad, and optimization of profit volume.Annual management of 9 Million Euros in investments.
- Impulse AnalyticsPaid Media & SEA ConsultantDIGITAL AND ITAugust 2022 - April 2024 (1 year and 8 months)Paris, FranceManagement of Google Ads client accounts. Definition of digital acquisition strategy for e-commerce/app/marketplace (Paid Media, Analytics, CRO...). Implementation of SEA performance marketing campaigns. KPI monitoring and recommendations for improving the profitability of marketing initiatives. Contribution to the development of Impulse Analytics' visibility in the French market.
- GreentaDigital/Communication ManagerENERGY AND UTILITIESApril 2021 - September 2021 (5 months)Provence-Alpes-Côte d'Azur, FranceCommunication and digital marketing manager.
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Education
- Master of ScienceKEDGE Business School2022Master of Science - MS, Digital Marketing & Sales
- Bachelor of Science in MarketingESG Aix2020Bachelor Marketing Digital, Marketing