Freelancer profile translated to English.
Back to original languageAbout Pierre
đ Certified CRO Expert
â 5/5 Client Satisfaction
âš Proven strategies, tailored to each business.
âĄïž Why trust me?
- Customized Process:I adapt my strategies to your industry (SaaS, e-commerce, startups, etc.).
- Precise and Technical Optimization:Technical, heuristic, web, and qualitative analysis for a complete audit.
- Concrete Results:My approaches have proven effective in the field (Chance, Figures, Feather Down, Bugali, etc.)
âĄïž What I do in Conversion Rate Optimization (CRO):
- Analyze friction points with qualitative and quantitative data.
- Complete audit (technical, web/analytics, heuristic, and UX).
- A/B testing and continuous optimization of strategic pages.
- Improvement plans presented via Figma for quick implementation.
Need an expert for a UX/UI audit, website redesign, or performance optimization?
đ© Contact me, I'd be happy to discuss with you!
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âïžâïžâïž Bonus:
As a part-time CMO, I can also help you develop your acquisition channels and boost your brand awareness!
See you soon!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- VeoliaCRO Project ManagerENERGY AND UTILITIESDecember 2025 - Today (7 months)Paris, FranceVeolia Recycling CRO AuditSpecific approach to understand the conversion funnel and prepare a structured roadmap for 2026.Methodology based on qualitative and quantitative data analysis.Mission carried out in collaboration with other marketing channel experts.
- BetclicCRO Project ManagerSPORTSJune 2025 - September 2025 (3 months)Paris, FranceActions taken â Complete audit of the registration funnel and multi-country landing pages â Targeted UX/CRO recommendations: simplification of the journey, integration of motivational micro-messages, reassurance, social proof â Creation of a modular testing framework (LP & funnel) and an experimentation tracking system â Proposal for aligning advertising messages with landing pages to improve consistency and conversion.
- CHANCECRO Project ManagerHUMAN RESOURCESNovember 2024 - Today (1 year and 8 months)Paris, FranceCRO Project Manager - ChanceđŻ Main mission:- Optimize user journeys to maximize conversions and reduce friction points on the site.đĄ Key responsibilities:A/ Audit and analysis:Analysis of user journeys and key pages to identify conversion levers.Strategic recommendations and implementation of continuous data-based optimizations.B/ Collaboration and project management:- Coordination of actions with the internal team and a copywriting expert.- Monitoring of initiatives to ensure a smooth and high-performing journey.C/ Tools and techniques used:- Analysis: Google Analytics, Metabase, Clarity.- Design & recommendations: Figma, Typeform.- Communication: Email campaigns to enhance engagement and conversions.đ Objective:- Increase conversions through an iterative and data-driven approach to user experience.
Recommendations
+4
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Education
- CRO & Digital MarketingCXL Training2024Formation sur l'optimisation de la conversion et divers canaux de marketing digital (ABM, cold emailing, outbound, inbound, etc.).
- Master's Degree Digital Marketing & UX, MarketingHETIC2021MastĂšre Marketing Digital & UX, Marketing
Certifications
- Google Ads Display CertificationGoogle AdSense2024
- Google Ads Search CertificationGoogle AdSense2024