PBFreelancer profile translated to English.
Back to original languageAbout Pierre
🔹 Expert Paid Social & Social Media Strategy | 8 years of experience 🔹
Passionate about digital and social media, I have been helping brands for 8 years to implement high-performing and tailor-made Paid Social strategies. Having worked in both agency and company settings, I have had the opportunity to collaborate with a wide variety of clients: large groups, startups, SMEs, and freelancers, in various sectors (e-commerce, tech, luxury, retail, B2B…).
đź’ˇ What I bring to you:
âś” Solid expertise on Meta Ads, TikTok Ads, LinkedIn Ads, and other paid channels
âś” A strategy adapted to your market, your objectives, and your budget
âś” A global and agile vision thanks to my experience on both the client and agency sides
âś” A human and flexible approach, with a genuine desire to create an effective and transparent collaboration
đź“© Want to boost your Paid Social campaigns? Let's discuss!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- WMH PROJECT
On Malt
Training & SupportApril 2025 - April 2025 (1 month)Paris, FranceTraining on social platforms, support during project launches - WebediaLead Paid SocialJanuary 2019 - January 2025 (6 years)Levallois-Perret, FranceManaging a team of 2 people- Working for external clients (Hisense, Dolby, CNIEL, Intersport) and internal brands (Allociné, JV, Dr Good), requiring a constant adaptation of each brand strategy, objectives and process- Respond to new business opportunities by leading strategic briefs for potential clients- Develop online strategy from social media communications initial brief to close performance follow-up with the operational teams- Continuous consulting approach, building a strong relationship with clients to ensure the achievement of each project objectives- Key contact for Webedia with social platforms, engaging partnership to stay connected to latest social innovations and effectively implement new features with clientsIdentified as referent for best practices sharing with Webedia social media teams on brand content latest trends and features
- Keyade1 Year Client Director Paid SocialJanuary 2022 - January 2023 (1 year)- Management of a team of 4 consultants and support them on the operational and strategic aspects of their mission- 15 clients portfolio (Chopard, Yves Rocher, Toyota, Lexus) within the Social Media Advertising division- Development of Paid Social recommendations considering clients strategy and objectives- Close campaign evolution and performance follow-up with the operational teams- Lead in monthly trainings for Keyade Account Managers on social platform tools and new features- Build and strengthen the relationship with clients and media agencies
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Education
- Master inISCOM2017Master in
- BBA Essec,2014BBA Essec,