Freelancer profile translated to English.
Back to original languageAbout Pierre
Social media and brand content consultant, with over 8 years of experience in designing and implementing social media strategies for brands, media, and companies.
Formerly Head of Social Media at France Télévisions (NOWU), I support companies and agencies in creating, developing, and activating their social media strategies.
My approach is both strategic and operational: I can be involved in defining the strategy as well as in the concrete implementation of actions:
Strategy
• social media audit
• content strategy
• editorial positioning
• launch or repositioning of accounts
• structuring of social media strategy
Production & Activation
• creation of social media content
• design of editorial formats
• management of Instagram, TikTok, or LinkedIn accounts
• social ads campaigns
• influence marketing
Monitoring & Optimization
• performance analysis
• content optimization
• editorial monitoring
• coordination of creative teams
I have notably worked with:
France Télévisions
BNP Paribas
Krug
Maisons du Monde
Française des Jeux
Carlson Wagonlit Travel
Episod / Neoness
Types of missions I regularly undertake:
✔ social media strategy
✔ content production
✔ account launch
✔ audience development
✔ influence campaigns
✔ outsourced social media management
I can be involved:
• in consulting missions
• as operational support
• in social media strategy management
• in marketing team support
📩 Available to discuss your project.
English
Fluent
French
Native or bilingual
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- France TélévisionsHead of social media NOWUPRESS AND MEDIAMarch 2021 - Today (5 years and 4 months)>> Strategic Manager for NOWU Social Media- Creation, implementation, and strategic optimization of NOWU platforms (Instagram/FB/TikTok)- Creation and optimization of editorial format catalog- Global strategic watch on various social platforms- Weekly/monthly KPI analysis and monitoring on NOWU platforms (or events)- Social Media expertise on cross-functional media topics- Creation and implementation of influencer campaigns- Creation of key moments on Social Media- Paid strategy and budget optimization- Expertise and Social Media guarantee for consistency across our platforms>> Guarantee of editorial offering on social media- Monthly listing of Social Media needs (formats, internal/external requests / partnerships / recurring themes)- Validation of all outgoing content on our platforms (editorial/creative/social)- Validation and optimization of various editorial calendars- Validation and optimization of various Social Media captions>> Coordinator of the team members and their expertise- Weekly meetings with social media team members- Organization of the week's TO DOs- General team organization based on progress/cross-functional requests- Challenging the team through various meetings/ideas to help them develop their skills- Organization of a social media watch meeting so that the entire team is aware of the latest features/news.- Support for monthly KPI analysis- Validation and optimization of the transformation of FR content into CC content for the DE team>> Operational and Project Management Guarantee- Maintaining relationships with influencers/agents- Project management with FTV procurement and legal for influence marketing (contracts/payments…)- Community management during on-call periods (weekends)- Creation of documents to streamline work with internal and external teams --- Influence project management- Four-handed paid project management with FTV teams (budget, storytelling, campaign optimization)- Organization and facilitation of meetings with the various relevant métier leads for social media / cross-functional projects- Monitoring/analysis of EU strategy and operations (DE team)- Consistency of formats between FR and DE teams
- DISKOSocial media consultant seniorWINE AND SPIRITSFebruary 2020 - August 2020 (7 months)Paris, FranceStrategic and operational management of a luxury champagne brand for the agency.- Strategic consulting- Project management- Creation of new editorial programs- Strategic implementation- Creative team management
- BNPPConsultant expert social mediaBANKING AND INSURANCEMay 2019 - Today (7 years and 2 months)Paris, France- Community Management- Moderation/customer experience- Brand content & briefing of creative agency teams- Social Media Advertising- Assistance in defining and implementing relationship marketing strategy- Influence project management- Competitive and trend monitoring- Audience behavior analysis and strategy
Reviews
Marie-Anne
SAS UP AND CO - "Episod"
Reviewed on 2/6/2018
Very involved in the projects he leads: it's a pleasure to work with Pierre. He was able to meet and anticipate our needs during the launch of our brand Episod.
Marie-Anne
SAS UP AND CO
Reviewed on 5/7/2018
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Education
- Degree in digital marketing specializing in community managementIFOCOP Paris XI2017-> Élabororation tratégique de présence sur le web Environnement web et Droit Internet/Netiquette Marketing Stratégique Référencement naturel Référencement payant E-publicité Gestion de contenu éditorial -> Création / Animation de Sites, Blogs Html / Css Photoshop Cahier des charges CMS WordPress Storytelling Vidéo Veille à la bonne Réputation numérique de l’Organisation -> E-Réputation Suivre et optimiser l’activité -> Webmarketing Recherches et veille sur internet Stratégies des médias communautaires Animation de communauté Statistiques et mesures d’audience Pratique du Community management
- English proficiency levelKaplan International school of NY2014