Freelancer profile translated to English.

Description

Listening to the markets thanks to my long experience in market research, sensitive to the projects and constraints of companies from having held positions as Client Director and Marketing Director, I CLARIFY the issues to help you make strategic / operational DECISIONS:

• your CLIENTS: anticipate expectations and segment (e.g.: Veolia, OCP) / acquire and retain (Harmonie Mutuelle, Sodexo)

• your OFFER: create an innovative offer (Vinci Construction, AXA Banque) / modify a parameter (Le Lynx, Kaufman&Broad)

• your BRAND: identify the values it carries (Franco Suisse, Stade de France) / verify its image (Francis Lefebvre, Copy Top)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Pierre BATTON Etudes et Conseil marketing
Independent Consultant
CONSULTING AND AUDITS
March 2005 - Today (21 years and 3 months)
Suresnes, France
My experience in market research, creativity, and my marketing expertise are at the service of innovation challenges, acquiring new clients, their loyalty, measuring satisfaction, customer relationship management, corporate and operational communication.

Among my main clients:
• Real Estate: Vinci Construction, Franco Suisse, Kaufman&Broad
• Online services for individuals: Le Lynx, L’Olivier
• Business services: Comexposium, Sanef, Copy Top
• Training: CSP, Francis Lefebvre Formation, Ecoles des Mines

Visit my website to learn more: www.innovezavecvosclients.fr
CREATIVE WORKS
Associate Director
CONSULTING AND AUDITS
June 2009 - July 2019 (10 years and 1 month)
Paris, France
As Associate Director, I developed CREATIVE WORKS' research revenue, primarily in B2B and B2C services, financial and non-financial, retail, banking, energy, and public services.
SODEXO BENEFITS AND REWARDS SERVICES
Client Director then Marketing Director
RESTAURANTS AND FOOD SERVICE
September 1998 - February 2002 (3 years and 5 months)
Puteaux, France
Strategic and operational marketing, management of a team of 6 people and a marketing budget of €1.3 million
Key achievements:
• Shift from product marketing to market-based marketing
• Implementation of partnerships with referrers, acquisition of new clients
• Loyalty of a portfolio of 10,000 client companies