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Pierre AubryPA

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Freelancer profile translated to English.
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About Pierre

Pierre Aubry, social psychologist specializing in behavior change support.

What I do:

I support public and private stakeholders in the design and evaluation of projects promoting the adoption of sustainable behaviors, including:

- mobility and transport
- waste management
- energy sobriety
- sustainable consumption
- urban planning

My approach:

Based on a systemic understanding of behaviors: these are not viewed as isolated individual choices, but as the product of a set of material, social, organizational, and symbolic determinants.

I analyze in particular:

- Territorial characteristics,
- Material and technical environments,
- Psychosocial determinants (attitudes, social norms, social representations, self-efficacy, agency, identity dynamics)
- Interactions between users, institutions, and regulatory frameworks.

What I concretely bring:

- Tools and methods from behavioral science
- Identification of structural and psychosocial barriers to the adoption of measures,
- Adaptation of public policies to actual practices and uses,
- Avoidance of standardized, ineffective solutions,
- Strengthening the effectiveness and ownership of ecological transition projects.
- Securing public investment by integrating behavioral science.
  • English

    Native or bilingual

Can work on-site
Lyon (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km), Lille (up to 50km)

Experience

  • FRENE et acteurs associatifs
    Steering Committee Member
    February 2026 - Today (4 months)
    Participatory research process and support for stakeholders in these approaches - analysis of results and deliverables.
  • ADEME
    Trainer
    PUBLIC SECTOR
    May 2025 - Today (1 year and 1 month)
    Change01 Program - Behavior change support for local authority agents or associations (project/mission managers). Teaching behavioral science tools and methods. Links and applications in the territories
    Behavioral Science Training Change Management Support
  • Collaboration avec Xavier Brisbois
    Research Engineer / Consultant
    ENVIRONMENTAL
    October 2024 - February 2026 (1 year and 4 months)
    Havre, MT 59501, USA
    Behavior change support: literature review/questionnaire development/data analysis/device and impact evaluation/deliverables and advice.

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Education

  • Master's Degree
    Master with honors - Université Lyon Lumière 2
    2022
    Master
  • Psychology Bachelor's Degree
    Université d'Angers
    2020
    Licence Psychologie

Skill set

Categories

  • Other