Freelancer profile translated to English.

Description

Pierre Aubry, social psychologist specializing in behavior change support.

What I do:

I support public and private stakeholders in the design and evaluation of projects promoting the adoption of sustainable behaviors, including:

- mobility and transport

- waste management

- energy sobriety

- sustainable consumption

- urban planning

My approach:

Based on a systemic understanding of behaviors: these are not viewed as isolated individual choices, but as the product of a set of material, social, organizational, and symbolic determinants.

I analyze in particular:

- Territorial characteristics,

- Material and technical environments,

- Psychosocial determinants (attitudes, social norms, social representations, self-efficacy, agency, identity dynamics)

- Interactions between users, institutions, and regulatory frameworks.

What I concretely bring:

- Tools and methods from behavioral science

- Identification of structural and psychosocial barriers to the adoption of measures,

- Adaptation of public policies to actual practices and uses,

- Avoidance of standardized, ineffective solutions,

- Strengthening the effectiveness and ownership of ecological transition projects.

- Securing public investment by integrating behavioral science.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km), Lille (up to 50km)

FRENE et acteurs associatifs
Steering Committee Member
February 2026 - Today (4 months)
Participatory research process and support for stakeholders in these approaches - analysis of results and deliverables.
ADEME
Trainer
PUBLIC SECTOR
May 2025 - Today (1 year and 1 month)
Change01 Program - Behavior change support for local authority agents or associations (project/mission managers). Teaching behavioral science tools and methods. Links and applications in the territories
Behavioral Science Training Change Management Support
Collaboration avec Xavier Brisbois
Research Engineer / Consultant
ENVIRONMENTAL
October 2024 - February 2026 (1 year and 4 months)
Havre, MT 59501, USA
Behavior change support: literature review/questionnaire development/data analysis/device and impact evaluation/deliverables and advice.