Freelancer profile translated to English.
Back to original languageAbout Pierre
Hello 🖖,
Your site attracts visitors, but they don't buy?
My goal:understand why your visitors don't convertand turn these roadblocks into growth opportunities.
🩺 My Method:
- Observe behaviors (data analytics, UX research, heatmaps)
- Identify real barriers: anxieties, friction, overly complex journeys
- Formulate actionable hypotheses
- Verify effectiveness with A/B tests and continuous iterations
🥼 My Services:
- CRO Check-up → quick assessment + immediate quick wins
- Full Audit → data, UX & funnel diagnosis with prioritized recommendations
- Continuous Optimization → experimentation roadmap, A/B tests, and conversion monitoring
🏥 They Trusted Me:
CHANEL, Puy du Fou, Pranarôm, Capital.fr, Europcar, Disney, Orange, etc.
🎓 Teaching:
I also teach CRO at the University of Rennes in Master 2, to train future digital optimization experts.
💎 Skills:
CRO & experimentation strategy · UX Research (user testing, heuristic, Baymard audit) · Analytics & tracking · Wireframes & prototyping
🪛 Tools:
Figma, Google Analytics 4, Hotjar, ContentSquare, AB Tasty, Kameleoon, Testapic, Optimal Workshop, ChatGPT
🗣️ French / English
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 10km), Lille (up to 50km)
Experience
- DigitalinkersConversion & Analytics ConsultantDIGITAL AND ITDecember 2024 - Today (1 year and 8 months)Paris, France- Supporting brands like Chanel and Pranarôm (Shopify):- Behavioral analysis (data & UX) to detect friction points- Design and monitoring of A/B tests to validate hypotheses- UX recommendations based on user research and heuristic audits- Continuous optimization of digital journeys to increase conversion rates
- Blache Yong & CoUX / UI DesignerDIGITAL AND ITFebruary 2023 - November 2024 (1 year and 9 months)Montréal, Canada- Responsible for the digital transformation of the B2B section of the Royal Canadian Mint.- Conducting UX audits for the agency's clients.
- QuatreCentQuatreUX DesignerDIGITAL AND ITSeptember 2022 - February 2023 (5 months)Montréal, Canada- Conducting interviews with clients (Arbraska, BRP) to identify their needs.- Responsible for the UX redesign of the Arbraska website.- Collaboration with the creative team, analysts, and developers to ensure follow-up and creation.
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Education
- UX/UI Design BootcampIronHack2019Top 10 UX/UI Bootcamp
- Master's Degree, International Business - Digital MarketingToulouse Business School2017Master's Degree, International Business - Marketing Digital