Pierre-Antoine Coupu

My role is to design intuitive and effective experiences, harmonizing product strategy, technical constraints, and project management. Implementing a strong identity across all digital projects and ensuring proper adherence to UI business rules. Bringing my creativity and experience to stand out from the competition in tenders, providing a brand image and creating visual impact in projects.

As a UX/UI designer, I had the opportunity to work on various projects ranging from mobility to press, including the energy sector and institutions. My most significant experience was my contribution to the design of the ticketing system for Île-de-France Mobilités, allowing the purchase and validation of transport tickets directly from a phone. This project involved in-depth work on user experience, with an approach focused on the real needs of users, identified during field research phases.

First experience as a Freelance Art Director, during which I dedicated my time to creating visual identities, a field I am particularly fond of, especially for a brewery based in Lyon. The objective was to develop an original identity while reflecting a warm atmosphere.