Freelancer profile translated to English.

Description

Specialist in advertising on Meta Ads, Google Ads, Snapchat Ads, TikTok Ads, and Pinterest Ads, I primarily support professionals in sports, leisure, health, and well-being in their online growth quest:

- 4 years of experience in digital marketing: SMEs and startups

- Expert in Meta Ads & Social Ads

- Management of an advertising budget of €2M/year

- 360° vision of digital marketing: media buying, email, automation, etc.

Examples of services I offer:

- Creation of a digital strategy focused on ROI

- Creation of Social Ads (Meta, Snapchat...) & Google Ads campaigns

- Creation of content for advertisements (photos, creatives & videos)

- Generation of qualified leads and appointment setting

- Implementation of a tagging plan (server-side)

- Creation of automated reports

- Creation of landing pages

- Automation via Zapier & Make

I have collaborated with:

- SMEs (tennis academies, independent gyms)

- A chain of over 20 children's parks (ARR of €20M/year) hotels & restaurants.

Contact me to discuss our future collaboration.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Mouratoglou Academy
Marketing Manager
SPORTS
March 2023 - April 2024 (1 year and 1 month)
Biot, France
- Define and implement the marketing plan to achieve the Academy's business objectives, both digitally and operationally.
- Manage (creation, monitoring, and reporting) the acquisition campaigns for the Mouratoglou Academy account on Meta Ads and Google Ads (+€250k annual budget).
- Build dashboards with dedicated teams to monitor and share key KPIs with management.
- Lead digital initiatives (websites, CRM campaigns...) to optimize the customer journey and conversion rates.
3550 Agency
Media Buyer
SPORTS
January 2021 - March 2023 (2 years and 2 months)
Biot, France
- Co-manage a team of 4 Media Buyers.
- Manage a client portfolio in various industries: tennis, fitness, leisure, and hospitality.
- Create and optimize campaigns on Meta, Google, Snapchat & TikTok. Net Media Budget exceeding +2 million euros
- Implement the tagging plan with dedicated teams.
- Brief and supervise the creative team for content creation with a ROI-driven approach.
- Automate the sending of reports to clients.
- Implement A/B tests to maximize conversion rates and user engagement.
- Train employees on various social media advertising platforms (SMA)