Freelancer profile translated to English.
Back to original languageAbout Pierre-Alexandre
I work as a Marketing Operations Consultant and Fractional CMO with 15+ years of experience serving international B2B companies in Europe and the United States.
I have a dual specialization in BtoB:
- in the SaaS universe
- in the building and construction professionals sector
My two areas of intervention:
🔧 MARKETING OPERATIONS & AUTOMATION
→ Structuring of marketing automation operations (Dynamics 365, HubSpot, Salesforce)
→ Design and deployment of revenue-generating customer journeys
→ Implementation of the lead lifecycle (MQL/SQL/SAL), scoring, and marketing-sales alignment
→ Training and enablement of local teams in all your markets
→ Creation of playbooks and governance for scalable cross-market execution
🚀 DEMAND GENERATION & SALES FUNNELS
→ End-to-end sales funnel architecture: from acquisition to closing
→ Design of multi-channel funnels (Paid Search, Paid Social, Email, SEO, ABM) with tracking and attribution
→ Conversion rate optimization at each stage of the funnel (landing pages, nurture, qualification, sales handoff)
→ Identification and scaling of new acquisition channels (Meta, Reddit, Email..)
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Sonepar
On Malt
Consultant in Marketing Operations: Digital Campaigns Creation and AutomationJune 2023 - November 2023 (6 months)Design and implementing automation journeys for customers and prospects.Helping and guiding BUs to implement automated marketing journeys in Microsoft Dynamics 365, to increase customers engagement, drive sales and online acquisition. - MPA DigitalCEOSeptember 2021 - Today (4 years and 9 months)Paris, FranceAutomate your prospecting with a customized Sales Funnel tailored to your objectives https://www.mpa.business/
- ESSEC Business SchoolExternal LecturerSeptember 2015 - Today (10 years and 9 months)Paris, FranceDigital Marketing Lecturer for Master Students and Executives Programs.
Reviews
Jeremie
Sonepar sas
Reviewed on 3/31/2025
Jeremie
Sonepar
Reviewed on 10/1/2024
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Education
- Master of ManagementESSEC - ESSEC Business School2009Master Marketing Management, Marketing/Communication
- Master of International BusinessGrenoble Ecole de Management - Grenoble Graduate School of Business2008Master In International Business, International Business