About Pierre-Alexandre
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Agence 404SEA ConsultantDIGITAL AND ITAugust 2014 - May 2018 (3 years and 9 months)Nantes, FranceSpecializing in Google Ads and e-Publishing.Strategy definition, campaign creation and management:• Search• Display• Remarketing• Shopping• GSP (Gmail Sponsored Promotion)• TrueView Video• Bing Ads• Facebook AdsGoogle Analytics setup and KPI monitoring for project reporting.Google Ads training for companies and individuals in career transition.
- Kangourou KidsWebmarketing ManagerRETAIL (SMALL BUSINESS)May 2018 - May 2020 (2 years)Nantes, France📢 SEA and e-Publishing:Management of Google Ads, Bing Ads, and Facebook Ads advertising campaigns for national and network agencies (over 100 locations).✍️ SEO:Development of an SEO strategy in collaboration with our partners.• Positioning analysis• Site architecture• Creation of specificationsImplementation of actions• On-site optimization• Writing commercial content and blog articles• Linking📈 Results Monitoring:• Results analysis and reporting• Proficiency in Google Analytics, Search Console, Majestic, SemRush, Screaming Frog tools⭐ Review Management:Implementation of tools to centralize and respond to customer reviews.🤝 Partnerships:Research and management of partners for online contest creation.
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Certifications
- Google Search Ads CertificationGoogle
- Google Display CertificationGoogle