Pierre-Alain Cypres

I carried out a complete SEO optimization for the Wix website of Vallée Arberoue Paramoteur, a company offering paragliding and paramotoring baptisms in the Basque Country. The site suffered from low local visibility, partial indexing, and insufficient SEO markup.

The objective was to improve natural referencing for strategic local queries and strengthen the site's presence in search results.

I performed an audit via Google Search Console, identified indexing issues, restructured pages according to search intent, and optimized all on-page SEO elements.

- Optimization of titles, meta descriptions, and URLs

- Creation/optimization of the index sitemap + GSC submissions

- Cleaning of robots.txt (Google & Bing)

- Addition of relevant alt text to all images

- Reorganization of Hn tags on key pages

- Verification of indexable resources, favicon, page data

- Manual submissions to speed up indexing

The optimization significantly enhanced local visibility: pages better indexed, clarified SEO structure, and content more readable for Google. The site now appears more easily for key searches related to paramotoring and paragliding, with a more professional, stable, and sustainable presence.

This work provided the site with a healthy SEO foundation, better exposure for important queries, and solid groundwork for continued progress.

I created the complete showcase website for ACLEAN, a company specializing in interior car cleaning at home, located in Anglet (Basque Country). The client had no digital presence. I therefore took charge of the entire project, from design to launch, including SEO and technical optimization.

The main objective was to design a mobile-first, fast, clear, and conversion-oriented site, capable of attracting local clientele. I structured the pages to favor local referencing and facilitate contact through visible and effective CTAs.

Work performed:

- Complete design and branding: color palette, typography, visual atmosphere, layout.

- Wix development with creation of all sections (services, before/after gallery, contact...).

- Complete SEO: Hn structure, optimized titles, metadata, image descriptions, alt tags, content writing.

- Advanced image optimization: cropping, WebP compression (via Squoosh), weight reduction up to 90%.

- Performance testing via Lighthouse and PageSpeed Insights, technical adjustments to improve Core Web Vitals.

- Google Search Console configuration, sitemap submission, and indexing verification.

Results:

- 100% responsive site with perfect display on mobile.

- Significantly improved loading times, particularly thanks to optimized images.

- Mobile score >85 on PageSpeed despite animations and galleries.

- Complete indexing in less than 48 hours.

- Good local visibility from the first days, especially for searches like “nettoyage auto intérieur Anglet”.

This project provided the client with a professional, fast, optimized, and effective website to convert visitors. The configured back-office is simple, allowing the client to manage their content independently.

I completed the professional training program at O'Clock school (remote), an intensive 6-month course structured in two modules: web fundamentals and backend specialization.

During the first module, I acquired a solid foundation in web development: HTML, CSS, PHP, JavaScript, programming logic, best practices, and dynamic application creation.

I then chose the Symfony specialization, where I deepened my knowledge of OOP, database management with Doctrine, backend architecture, and the construction of robust and maintainable applications.

The training concluded with a group project conducted under professional conditions (Scrum method). As the Symfony lead, I was responsible for the backend part: design, development, integration, documentation, and collaboration with the frontend team.

This experience allowed me to develop:

- a concrete understanding of the web application lifecycle,

- real technical skills,

- good teamwork practices,

- strong autonomy and adaptability.

Demanding training that laid the foundation for my current expertise in PHP/Symfony backend development.