Pierre Aceituno

As Game Director on Herd, I lead the vision, design, and production of an innovative game blending competitive deckbuilding and a real-time music system.

I am involved in the entire product lifecycle, from concept definition to playtesting and pre-launch phases.

My responsibilities include:

Product Vision Definition: Designing the positioning, gameplay pillars, and player experience

Game & System Design: Creating core mechanics (1v1 duels, resource systems, scoring rules, deck structures) and balancing gameplay

Production Leadership: Coordinating a multidisciplinary team (development, art, sound design), prioritizing, and monitoring iterations

Creative Direction: Ensuring alignment between gameplay, art direction, and sound identity for a coherent and differentiating experience

Playtests & Iteration: Organizing testing sessions, analyzing player feedback, and adjusting game feel, clarity, and retention

Product & Business Structuring: Defining the economic model, preparing investor materials (pitch deck, business plan), and market launch strategy

The project underwent a major strategic evolution, pivoting from an RPG to a deckbuilder. This allowed us to leverage the strengths of the music system while improving the game's clarity, strategic depth, and testability.

This experience has allowed me to strengthen key skills: product vision, strategic decision-making, team management, and rapid iteration, in a context of original creation and strong innovation.

- Definition of product vision and gameplay pillars

- Leadership of a multidisciplinary team

- Structuring of the product and economic model

- Organization of playtests and iterations

- Successful strategic pivot (RPG → deckbuilder), improving clarity, testability, and market potential

By reorganizing production processes and the company's JIRA, I was able to implement all the necessary tools for daily production monitoring.

Implementation of production tools for the delivery team, Jira swimlanes and automation, roadmap, and pacing/production monitoring tools.

Project Manager, Product Owner for Laguild. We work on various software and tech projects, and I have worked on highly technical software projects including AI. I handle requirements analysis, writing user stories and their specifications, developing client contracts, and daily monitoring of application development.

My mission is part of a product structuring context, with a strong need to clarify the vision, align stakeholders, and streamline production cycles.

I have notably contributed to:

Redefining the product framework: clarifying objectives, formalizing the vision, and structuring key features

Implementing an adapted methodological approach: introducing story mapping, structuring design phases, and clearly separating functional needs from technical solutions

Improving team/client collaboration: implementing more effective rituals, better synchronization between remote teams, and clarifying roles

Supporting product design: scoping features, working on user journeys, and improving the overall product clarity

Enhancing deliverable quality: structuring design documents, scoping UX/UI expectations, and better articulation between product and art direction

I have been able to provide real value on key challenges: alignment, product clarity, and operational efficiency, in a hybrid environment combining educational, UX, and gamification aspects.