Freelancer profile translated to English.

Description

New project methods and structures don't work on paper, but only when they are developed and applied together in everyday life.

I advise B2B companies with complex products on the strategic direction of their marketing and consciously support the implementation with the teams.

The goal is not an additional layer of concepts, but a workable structure that holds.

I support the development of clear guardrails:

- Target image and strategic orientation

- Positioning and ICP

- Prioritization along impact and resources

- KPI system and control logic

- Governance and clear project and decision-making structures

A prerequisite for success is a solid understanding of the product, market, target group, and sales logic, especially for complex B2B solutions.

In addition to strategic work, I provide operational support in content, digital implementation, and marketing automation. Approaches are not only defined but also applied by way of example so that they can be continued independently within the team.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Stuttgart (up to 30km)

Freelance
Freelance Marketing Manager & Consultant
April 2023 - Today (3 years and 2 months)
I advise B2B companies in the IT industry on the strategic direction of their marketing and consciously support the implementation with the teams. The goal is not an additional layer of concepts, but a workable structure that holds.
AEB
Marketing Manager
SOFTWARE PUBLISHING
October 2025 - Today (8 months)
Stuttgart, BW, Germany
Development of a focused marketing strategy for positioning SAP-related solutions in the areas of customs, trade compliance, and logistics. Targeted addressing of ICPs through structured lead generation along the customer journey in coordination with sales and specialist departments.
Marketing Strategy Go-to-Market (GTM) Strategy Content Strategy
t.serv AG
Marketing Lead & Product Owner
DIGITAL AND IT
December 2023 - September 2025 (1 year and 9 months)
Plattling, BY, Germany
Responsible for the establishment and management of marketing with a focus on brand building, lead generation, and increasing awareness in the areas of SAP HCM, SAP SuccessFactors, Solutions, and BPO.

Development of the marketing strategy, including brand building, positioning, and budget responsibility, as well as membership in the strategy board and co-shaping of the corporate strategy.

Disciplinary and professional leadership

Development of the go-to-market in close cooperation with Sales and Consulting, as well as implementation of measures for lead generation (campaigns, events, etc.).

Implementation and operation of HubSpot (CRM, Marketing, Sales, CMS) as well as evaluation and implementation of marketing support tools (including Dealfront, Miro, Canva, ChatGPT).

Product Owner for the website relaunch.

Responsibility for HR marketing in cooperation with People & Culture and for data protection in marketing.

Responsibility for internal and external trade fairs and events (partly in cooperation with SAP) as well as active network maintenance in the SAP partner environment, including participation in conferences (e.g., SAP Connect, SAP HCM Partner Info Day).

Management of external service providers and development of the internal communication structure, including board communication and support of company-wide formats.
Go-to-Market (GTM) Strategy Marketing Strategy Product Owner Hubspot Communication Strategy