About Phyllis
What I offer:
- Complete strategy (from design to optimization)
- Audits: deliverability, segmentation, automations, content
- Creation and writing: welcome sequences, sales emails, engaging newsletters, reactivation emails
- Automations: welcome, loyalty, birthdays, abandoned carts...
- Management and monitoring: segmentation, database cleaning, clear and actionable reporting
- Training and support for teams
- Diagnosis and action plan
- Digital and social media strategy
- Training and support for teams
Why work with me?
English
Fluent
French
Native or bilingual
Experience
- PHYLLISORIANEConsultant and trainerCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 6 months)Créteil, France
How we can work together
1/ Individual strategic supportA tailor-made appointment to unblock your situation and leave with a clear action plan.Ideal if you want to:- launch your email list and create a lead magnet,
- find impactful ideas for your newsletter,
- set up a sequence (welcome, sale, reminder...),
- improve your open and click rates,
- sell more through your emails, without wasting time.
You leave with a strategy adapted to your activity and actions ready to be deployed.2/ À la carte services (partial or total delegation)Do you prefer to delegate? I take over to create or optimize your emailing system.Examples of services:- writing engaging and sales-oriented newsletters,
- creating automated sequences (welcome, reactivation, sales, abandoned cart...),
- setting up and cleaning your database (segmentation, deliverability, forms),
- monitoring and optimizing your campaigns (reporting, recommendations, tests).
You keep control of the strategy, I take care of the execution so that your emails work continuously for you. - SCOUTS ET GUIDES DE FRANCENational digital communication managerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2017 - March 2023 (5 years and 7 months)Arcueil, France- Definition and management of the digital strategy- Social media management- Management of the social networks department (4 people)- Training teams in the use of social networks- Creation, routing and sending of monthly newsletters and mailings- Setting up and creating campaigns on Google Ads- Website management- Support and advice in the management of annex websites- Support for departments in mastering and developing digital projects and tools
- en PersonneCommunication managerDIGITAL AND ITMarch 2014 - April 2015 (1 year and 2 months)Boulogne-Billancourt, France- Management of the website and blogs (SEO, netlinking)- Management of emailing and display campaigns (agency brief, monitoring, statistics)- Writing communication materials- Agency brief for creating materials (technical and functional briefs)- Analysis of results of digital actions- Trade show management- Press relations (writing press releases and press kits), monitoring of media coverage- Competitive intelligence
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Education
- Digital MarketingDAWAN2016
- Bachelor's Degree in Information-CommunicationUNIVERSITE PARIS 82008
Certifications
- Digital Marketing FundamentalsGoogle Digital Active2017