Freelancer profile translated to English.

Description

Hello, welcome to my profile!

As a confirmed Brand Manager, I have over 8 years of experience in major groups leading in their fields: Pernod Ricard, LVMH, and Danone. I have led high-value marketing projects in various markets - in France, Norway, and Spain. Today, I offer my services to boost your brand image and grow your business through 3 major areas:

💭🎨 STRATEGY & BRANDING:

• Market analysis, recommendations, and action plans

• Brand (Re)positioning

• Go-to-market strategy development

• Brand platform and visual identity design

• Creation of new brands and concepts

• Digital strategy (website, social media, CRM, and e-commerce)

📣📱 COMMUNICATION & CONTENT CREATION:

• Communication strategy

• Advertising campaign conceptualization

• Content production coordination

• Media plan coordination and optimization

• Brand experience organization (events, PR actions, collaborations)

💡 🚀 INNOVATION:

• Business plan design

• Project management role in new product development

• Packaging brief design and follow-up

• 360° launch planning

Thanks to my multi-market and multi-channel experience, I have developed a global vision that places the consumer at the heart of strategies and ensures brand experience harmonization across every touchpoint. I am passionate about creating brand universes and deploying them daily through relevant and impactful actions.

Driven by values of mutual support, listening, and kindness, I possess excellent interpersonal communication and project team management skills.

Feel free to contact me to learn more!

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Nice (up to 50km), Marseille (up to 10km), Lyon (up to 10km)

Pernod Ricard España SA
Senior Brand Manager
WINE AND SPIRITS
September 2017 - March 2022 (4 years and 6 months)
Madrid, Spain
I worked for 7 years in the marketing departments of Pernod Ricard, in Norway and then in Spain, markets that are completely different and in which I learned to listen, analyze, and adapt brand strategies to consumer specificities. I was responsible for multiple leading brands in their categories such as: Mumm and Perrier Jouët champagnes, Ballantine's and Jameson whiskies, Ricard and Lillet aperitifs, Havana Club rum, and the No. 1 liqueur brand in Spain, Ruavieja.

As a Brand Manager, I conceived and implemented innovative and impactful brand strategies to differentiate in ultra-competitive and mature markets, consolidate brand equity, and gain market share. I invite you to browse my portfolio to discover some examples of marketing actions undertaken.
Marketing Brand Management Branding & Identity Communication Strategy Content Marketing Product Launch Brand Platform Go-to-Market Web Marketing Strategy Brand Image Positioning Strategy Market Research Digital Strategy Social Media Innovation
Pernod Ricard EMEA LATAM
Brand Manager
WINE AND SPIRITS
September 2015 - September 2017 (2 years)
Oslo, Norway
Marketing Brand Management Communication Strategy Business Development Market Research Event Planning Product Launch Reporting Portfolio Management Customer Insight
Moet Hennessy
Assistant Brand Manager
WINE AND SPIRITS
January 2015 - July 2015 (6 months)
Paris, France
Operational Marketing Brand Management Luxury Social Media Web Marketing Event Planning Reporting Data Analysis