Description

- Traduction: anglais, chinois, cantonais

- Copywriting: chinois, cantonais;

- Business Plan (for Chinese market);

- Market Research (qualitative);

- Social Listening

- Digitale Marketing

- Project Management

- A dynamic marketing professional with more than 15 years’ experience developing and executing major brands’ product launches for companies such as P&G, Danone and LVMH

- A broad and in-depth in FMCG industries (skincare, foods and health care)

- Projects’ lead for different markets (Greater China, U.S.A. & France), with strong interpersonal and intercultural skills on project management and business development

- Market research expert on digging consumer insights

- Rigorous, critical thinking, detail minded, team player

Languages

French
Native or bilingual
Chinese
Native or bilingual
English
Fluent
Cantonais
Native or bilingual

Workplace preferences

Can work on-site

Metz (up to 50km)

KEENSIGHT TECHNOLOGY SHANGHAI LTD
Brand Strategist / Market Research Specialist
February 2021 - Today (5 years and 4 months)
China
-Develop marketing researches for big data new product launches;
-Responsible for business strategic planning for venture capital investment
GOALYEAH TECHNOLOGY SHANGHAI LTD
Brand Strategist / Senior Big Data Analyst
October 2019 - February 2021 (1 year and 4 months)
China
-Data monitoring and analysis on digital marketing for LVMH skincare brands (mainly on TMall flagship online store monthly sales and Xiao Hong Shu contents);
-Provided monthly competitive review and advertising consultancy to Guerlain and Make Up For Ever of LVMH
MARKETING DE CHINE CONSULTING FIRM
Marketing Consultant
January 2012 - January 2019 (7 years)
France
-Strategic planning and marketing researching (qualitative and semiotic analysis) for French beauty care and luxury brands such as L'oréal brands and Cartier (China Mainland markets)