Freelancer profile translated to English.
Back to original languageAbout Phillip
Experienced marketing consultant along the entire value chain: Development and realization of corporate and marketing strategies, goal-oriented prioritization of value-adding activities and use cases, structured identification and creation of the prerequisites for implementation, through to successful implementation and further optimization – reliably by your side.
German
Native or bilingual
English
Fluent
Can work on-site
Düsseldorf (up to 50km)
Experience
- Future Marketing GmbHManager Digital MarketingDIGITAL AND ITDecember 2019 - December 2024 (5 years)Düsseldorf, GermanyStrategy & Management Consulting for Data-Driven Marketing1) Consulting Field 1: Strategy & TransformationA) Analysis of current state of marketing organizationsB) Development of strategic target images and roadmaps for implementationC) Operating Model Conception & Process OptimizationD) Implementation Support2) Consulting Field 2: TechnologyA) Analysis of existing Martech/Adtech/Content-techStacks (Focus CDP, CRM, Marketing Automation & DAM),Creation of gap analyses & target architectures for Data-Driven MarketingB) Support & Leadership of technology selection processes- Process control (incl. RfIs, RfPs & Pitches), PMO &Stakeholder Management (internal & tech providers)- Design, requirements gathering, prioritization &Management of strategic use case batteries- Functional evaluation & recommendationC) Implementation support (CDP & DAM)3) Customer Management & Project Management.A) Cross-functional support, interface function &Resource controlB) Sales discussions, offer development & invoicing4) Partner Management (for DAM technology class)5) Conception of consulting productsA) DAM Audit & Technology SelectionB) First Party Data Use Case Framework6) Preparation, execution & documentation of workshops,management presentations, pitches & business cases
- EinzelunternehmenManaging DirectorE-COMMERCEJune 2019 - Today (7 years and 2 months)E-commerce & wholesale of household goods, textiles, drugstore items, fashion and lifestyle products on marketplaces & in online shops
- AMAVEN GmbHOnline Marketing Specialist (Freelancer)E-COMMERCEOctober 2019 - February 2020 (4 months)Agency for Amazon Sellers & Vendors: Key Account Management, Content Optimization, SEO, Copywriting & Ads for Amazon Listings.
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Education
- Master of ScienceHochschule Niederrhein2020E-Business (M.Sc.)
- Bachelor of ArtsWestfälischen Hochschule2017International Management (B.A.)
Certifications
- Zeotap CDP CertificationCoursera.com2023
- AudienceStream & DataAccess - Advanced ExamTealium.com2021