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Philip S.PS

Philip S.

Interim CxO | MarTech, Data, Analytics & BI

€1,200/day
4 projects
München, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Philip

Digital | Authentic | Professional
I am Philip - I build, digitize, and automate companies, as well as their brands, with a clear focus on ROI, without losing the identity of the respective brand core. I achieve this through the implementation and empowerment of clear structures and digital processes. Furthermore, I empower stakeholders & teams to achieve jointly defined goals.

I foster the enabling of partners through my characteristic as a Servant-Leader, which, through the strategic & operational 360° approach, creates intelligent autonomy within companies that serves the purpose of the highest quality, paired with efficiency.

In recent years, I have successfully applied my expertise across industries for companies, external partners & my own brands - including, for example, RedBull, Rolls Royce and SoftBank, as well as other companies in the fashion, luxury, lifestyle, telecommunications, travel, digital banking & food sectors in the DACH & APAC regions. Continuous personal development is one of my cornerstones.

As a sparring partner, my goal is to effectively utilize knowledge to enable long-term, replicable success. Clear structures and seamlessly integrated digital business processes, as well as the understanding of these approaches, are a fundamental factor for scalability.

In recent years, I have successfully supported several projects in leading positions, with an average revenue of EUR 12 - 31 million, moderate double-digit growth rates, as well as personnel & management responsibility in the areas of digital marketing, strategic alignment & product development.
  • German

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Conversational

Can work on-site
München (up to 50km), Berlin (up to 50km), Frankfurt am Main (up to 50km), Köln (up to 50km), Hamburg (up to 50km), Freiburg im Breisgau (up to 50km), Augsburg (up to 50km), Nürnberg (up to 50km), Stuttgart (up to 50km), Mainz (up to 50km), Leipzig (up to 50km), Aachen (up to 50km), Düsseldorf (up to 10km), Lindau (up to 50km), Loerrach (up to 50km), Kiel (up to 50km), Bremen (up to 10km)

Experience

  • BMW Group AG
    Senior Digital Strategist
    DIGITAL AND IT
    March 2023 - December 2023 (10 months)
    Munich, Germany
    Institute a data-first methodology for Direct-to-Consumer Sales and Marketing Transformation for FSM. Lead the coordination, design, and execution of these processes, while continually developing and optimizing existing processes, along with their associated interfaces and responsibilities.
    - Deploy a data-driven approach for User Journey and Go-To-Market strategies. Manage process-oriented projects and workshops, identifying potential weak points and architecting solutions to rectify them.
    - Centralize data and MarTech strategies across 52 markets and 168 Ad-Accounts. Implement a unified Customer Data Platform (CDP) and Customer Data Hub (CDH). Manage cross-functional projects and facilitate know-how transfer for stakeholders, particularly global C-Level stakeholders.
    - Oversee tracking and cross-domain optimization in Adobe Experience Manager (AEM), incorporating tools such as Adobe Analytics, Power BI, Datormama, Tableau, etc. Guide stakeholders in implementing strategic transformation and optimization programs.
    - Conceive a data strategy for A.I. and manage cross-domain stakeholders regarding MarTech & SecTech centralization. Shape the introduction and refinement of new processes, BPM product futures, and their continuous optimization, digitalization, and automation.
    - Implement global ePaaS (ePrivacy-as-a-Service), ensuring GDPR compliance. Enhance stakeholders' knowledge base through targeted training and coaching initiatives, including SIEM optimization.
    - Conduct a global data maturity analysis. Further develop BPM product by crafting detailed process descriptions and operating instructions for global IT governance and global project assurance for MarTech & SOC
    - Assume global cross-functional BPM lead roles to implement and influence the organization's Data strategy, fostering a culture of process-oriented performance management.
  • CompanyBuilder GmbH
    Chief Marketing Officer
    DIGITAL AND IT
    January 2016 - October 2019 (3 years and 10 months)
    Tokio, Japan
    - building & consulting digital businesses on a sustainable basis in various areas
    - building & overseeing various teams & budgets in our digital business units
    - building automated sales-pipelines & implementing digital-data-driven marketing
    - strategic leadership & coaching of +28 FTE marketing-, sales- & key-account-team + freelancer & agencies
    - building performance- & data-driven marketing for various industries
    - implementing CRM with digital-scorecards & automations
    - overseeing Marketing-Budgets of >7,000,000€/year
    - Candidate-Journey & Tracking (On- & Offline) for Re-Targeting, CRO & Tag Management
    - Optimizing Google Tag Manager & Google Analytics for Attribution-Model
    - hiring & salary negotiation, general (price-) negotiations with marketing partner
    - Stakeholder Management
    Hubspot Marketing Automation Leadership Digital Marketing Sales Pipeline Strategic Marketing
  • vylip
    Managing Partner Marketing & Sales
    DIGITAL AND IT
    April 2013 - December 2015 (2 years and 9 months)
    - Digital Marketing Agency for Content- und Trans-Media-Brandmarketing
    - Marketing Automation,
    - Funnel Strategy,
    - CRO (Conversion-Rate-Optimization),
    - Lead Generation,
    - Organic Engagement,
    - Growth Hacking,
    - Paid- & Earned-Media,
    - (Social-) CRM Management,
    Facebook Marketing Youtube Marketing Video Production CRM Social Media Web Analytics

Reviews

5.0

Out of 2 ratings

C

Cem

Codevertise – Coding & Advertising

Reviewed on 3/29/2021

Solidly part of the team! Once Philip, always Philip!
C

Cem

Codevertise – Coding & Advertising

Reviewed on 2/26/2021

Delivered top performance! We continue!

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Education

  • Global Leadership MBA
    Toyo University | Tokyo, Japan
    2019
  • Data Science & Marketing
    UNTREF | Buenos Aires, Argentina
    2015

Skill set

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