Freelancer profile translated to English.
Back to original languageAbout Philipp
I support companies in building and optimizing their marketing structures – from strategy to funnels and campaigns to implementation.
Key areas of my work are:
- Strategic marketing planning and positioning
- Building and optimizing funnels and automated lead generation
- Development of offers and marketing concepts
- Content and campaign planning
- Conversion optimization and performance analysis
I have built marketing structures for both my own brands and for clients and accompany projects from conception to implementation.
My focus is on clear processes, measurable results, and sustainable growth.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Philippstieler.deSuccessful build-up and marketing of own personal brand in the coaching sectorJanuary 2018 - Today (8 years and 5 months)Building and positioning of own brand in the coaching and digital product sector with a focus on lead generation and sales of digital productsConception of the entire marketing strategy and offer structureBuilding and optimizing sales funnels and automated marketing processes for systematic customer acquisitionCreation of landing pages with WordPress and Elementor for conversion optimizationPlanning and implementation of email automations and campaigns for lead nurturing and conversionContent planning and creation of social media content for Instagram, TikTok, and YouTube to increase reach and leadsVideo editing and post-productionAnalysis of KPIs and continuous optimization of conversion rates and marketing measures
- ZumFachwirt.deFreelance Marketing ConsultantAugust 2021 - Today (4 years and 10 months)Berlin, GermanyStrategic marketing planning and positioningFunnel optimization and conversion strategyProduct and offer consultingEmail marketing (conception and optimization of campaigns)Content creation for landing pages, ads, and emailsAI automation of the telephone systemProcess optimization and strategic consulting
- Buchdruck.deMarketing ConsultancyJanuary 2024 - July 2025 (1 year and 6 months)Berlin, GermanyDevelopment of buyer personas and target group strategiesConception and implementation of marketing strategies and marketing plansPlanning and creation of advertising campaigns (Paid Ads)Brand development and strategic positioning
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Education
- Bachelor of ArtsUniversity of Applied Sciences for Economics & Management2021Schwerpunkt Marketing & Vertrieb (Abschluss 1,7)
- Commercial Clerk for Dialog Marketing (IHK)Chamber of Industry and Commerce (IHK)2015