About Philipp
German
Native or bilingual
English
Fluent
Experience
- Driven By GmbH - Ein Unternehmen der AllianzVirtual Personas: Making Complex Data TangibleBANKING AND INSURANCEApril 2023 - October 2023 (7 months)München, GermanyFor DrivenBy GmbH – a data-driven innovation spin-off of Allianz – I developed a method to intuitively and tangibly convey target group data. Instead of static personas, I created an immersive solution where users can experience virtual personas in their living environment.Using Virtual Reality (VR), fictional living spaces are designed that offer insights into the personas' lives and behavioral patterns. From furnishings to personal details like consumption habits or hobbies – every element conveys relevant information. These are complemented by animated sequences with face and body capture technology to vividly portray the personas' concerns, goals, and emotions.The project combines data-based persona generation, VR production, and innovative display technologies to provide interdisciplinary teams with an intuitive foundation for productive decision-making processes.https://proband15.de/insights/virtual-reality-persona.html
- Technische Hochschule IngolstadtCustomer Experience for Drone Flights in Virtual RealityRESEARCHJanuary 2023 - April 2023 (4 months)Ingolstadt, GermanyTogether with the Technical University of Ingolstadt, I developed a Virtual Reality Experience to simulate the future customer journey of drone flights. The VR application allows test subjects to realistically experience a complete journey from boarding through the flight to arrival at the destination terminal.The project addresses key questions about designing the customer experience for air taxis, such as check-in processes, onboard services, and baggage handling. The virtual environment includes detailed vertiports at Ingolstadt Nordbahnhof and Munich Airport, as well as a realistically designed drone interior. A special highlight: Passengers experience the flight route through 360° video recordings of an actual flight.The simulation provides a basis for user studies and ensures that passenger needs are incorporated into the development of future mobility solutions today. The project combines innovative technologies with a user-centered perspective, thus contributing to the mobility of the future.https://proband15.de/insights/drone-simulator.html
- Stadt MünchenDigitization of Munich Cemeteries – Cemetery AppPUBLIC SECTORMay 2022 - December 2022 (8 months)München, GermanyFor the Munich Municipal Cemeteries, my team and I developed an innovative app that elevates the cemetery visit to a new digital dimension. With Augmented Reality (AR) navigation, users can precisely locate graves, discover available burial plots, and experience the cemeteries from new perspectives through geolocation-based audio tours.The central focus was on developing a digital process for purchasing graves. Using interviews and user tests, a user-friendly solution was created that allows interested parties to select burial plots based on criteria such as location, price, or surroundings in advance – whether from home or on-site. The app thus supports the analog sales process without replacing it.Through iterative user studies with prototypes, the design and functionality were continuously optimized. The project combines technology, human-centered design, and innovative usage concepts to enable a new way of experiencing Munich's cemeteries.https://proband15.de/insights/friedhofsapp.html
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Education
- Dr.-Ing. , Mechanical Engineering / Human Factors EngineeringTechnical University of Munich2023Dr.-Ing. , Mechanical Engineering / Human Factors Engineering
- Master of Science in EngineeringTechnische Universität München2016Master of Science (M.Sc.), Ergonomics - Human Factors Engineering