Freelancer profile translated to English.
Back to original languageAbout Philippine
Freelance Copywriter | Storytelling & Creative Concepts | SEO Web Content
10 years of experience
Freelance copywriter for over 10 years, I support brands, startups, and agencies in creating creative concepts, brand platforms, and digital content.
Advertising campaigns, web writing, UX writing, or ghostwriting: my role is totransform your ideas into accurate, memorable, and effective messages.
My goal:create content that captures attention**, **enhances your brand image**, and **generates leads.
My mission: writing to serve your goals
• Astrong creative conceptfor a campaign?
• Alanding pagedesigned to convert?
•Powerful storytellingto embody your brand?
•Effective SEO contentto improve your visibility?
I work on **your marketing, branding, and digital projects**, combining creativity, strategy, and SEO-optimized writing.
My expertise
Copywriting & Branding
• 360° creative concepts (print, digital, campaigns)
• Advertising campaigns
• Brand storytelling
• Advertising taglines & body copy
• Naming, brand taglines, manifestos
• Brand platforms & tone of voice
SEO Web Writing & Content Marketing
• SEO-optimized blog posts
• Web page writing
• Landing pages
• Optimization and rewriting of existing content
• Newsletters and email marketing
• Editorial strategies
UX Writing & Digital Content
• Optimization of user journeys (website, app)
• UX microcopy
• Editorial audit and writing guidelines
• Onboarding content
Ghostwriting & Personal Branding
• LinkedIn ghostwriting for executives
• Writing engaging LinkedIn posts
I have worked in various sectors, always adapting the tone, format, and editorial strategy.
📆 Let's schedule a meeting:calendly.com/philippinetonnot/30min
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MonoprixCopywriterAGRICULTUREDecember 2023 - Today (2 years and 6 months)Paris, FranceWriting taglines and names for Customer Animation Plan Operations: Winter thematic boost and Pharmacy offer, in-store incivility... etc.
- L'Oréal FranceCopywriter & UX writerFASHION AND COSMETICSJuly 2023 - September 2023 (2 months)Paris, FranceWriting the new L'Oréal Paris "Tone of Voice" distributed to all internal teams, audit & optimization of user experience content for the skincare section (app + web).
- AlmaCopywriter & UX writerTECHApril 2022 - July 2023 (1 year and 4 months)Paris, FranceAudit & optimization of user experience content on the Alma application, writing internal documents (UX guidelines, glossary...)
Reviews
Recommendations
SS
+8
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Education
- Master 2 - Communication and Media - Brand Communication SpecializationSciencescom Audencia Group2014TBS - Stratégie de brand content (2013) : - Apporter du contenu et une stratégie éditoriale sur le plan digital - Créer de l’émotion et de la proximité - Réalisation d’un guide de bonnes pratiques Procter & Gamble - Concours « j’ai 20 ans et j’aime ma mer » - Médaille d'or - Création d'une campagne publicitaire et d’affiches pour sensibiliser à la protection du littoral Membre du BDE de SciencesCom / 2013
- Master 1 - Visual Communication Designer - GraduateÉcole d'art Maryse Eloy2012Cours de création publicitaire, design graphique & numérique, packaging, mise en page, histoire de l'art. Prix au Concours Emballé 3.0 / 2012 Médaille d'argent - Réalisation d’un concept de recharge écologique pour gel douche