Philippine Sillon

As a Product Designer at the Etam Group Digital Factory, I lead data-driven, user-centered discovery across all four e-commerce brands: Etam, Undiz, Maison 123, and Livy.

I work on key user journeys including navigation, category pages, product pages, cart, and checkout, covering both the discovery phase and close follow-up of delivery.

I’ve led over 30 discovery tracks using the FOCUSED methodology, combining user research, data analysis, and experimentation (interviews, surveys, replays, usability tests, A/B tests). Each initiative is tied to clear KPIs and business goals.

I collaborate closely with product managers, developers, CRO, and QA teams to ensure design intent is carried through to delivery. I also contribute to our cross-brand design system and help align user needs with strategic objectives through a data-informed, user-centered approach.

UX/UI Designer at Yves Rocher International within the Digital & E-Commerce team

Tools: Figma, Sketch, Zeplin, Invision, Adobe, ContentSquare.

Landing page design

Participation in the Yves Rocher Design System

Design of a bot/hub including Customer Service, Gift finder, FAQ, diagnostic

Zoning, wireframes, UX proposals, adapted user flows & UI implementation

Management and execution of innovation and digitalization projects

Close collaboration with product managers, communication, and IT teams

Monitoring of mock-up integration, graphic testing, and feedback to developers

Creation of illustrations, icons & artistic banners

• Product Designer for Showroomprivé.com (13 million members) and Beautéprivé.com websites.

• Handling & challenging business briefs

• Production of benchmarks, AUDITS, wireframes, workshops, ideation, POC, design thinking, mockups, AB tests...

• Identification of user needs and frustrations.

• UX roadmap and iteration brainstorming.

• Conducting quantitative studies (Testapic, surveys, Google Analytics...)

• Design and scenario planning of user journeys on web and mobile.