Philippine Sander

After being editor-in-chief of Les Petits Frenchies (a media outlet that told the story of young French brands), I help brands build a solid narrative framework that unites their teams and guides their communications.

My role is to create reference documents—founding narrative, pillars, keywords, values, tone, and intentions—that become a true compass for creating a product, a new collection, a brand, or a place.

What interests me is digging deep, questioning, understanding what makes a brand's heart beat, the team behind it. It's about highlighting your strengths, your specificities. Finding the words that suit you, not words that "sound good" or are trendy.

I also write newsletters, articles, portraits, interviews, and manifestos. Editorial content that reveals the sensitive and human aspect of a brand.

And because I like to be surprised and need to be nourished, I created Patchwork, my inspiration newsletter that brings together everything that makes a decor come alive: ingenious, poetic, unexpected objects, and above all, creators, brands, artisans, emerging talents who think "out of the box." It's a sensitive watch at the intersection of decor, design, art, and creativity.

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My expertise:

- Brand identity and (re)positioning (brand platforms, editorial charters, expression guides)

- Storytelling and copywriting: website content (landing pages, About Us, product descriptions), articles, white papers, press releases

- Editorial Strategy & brand content

My work combines several areas of expertise: strategic planning, semiology, journalism, communication, and trend watching.

My strengths: creativity, sensitivity, listening.