Freelancer profile translated to English.
Back to original languageAbout Philippine
I design digital products that are not just launched—but actually used, adopted, and successful.
At CHANEL, I manage an international mobile application combining immersive experience (connected mirror), content, loyalty, and e-commerce, in an EMEA / Global environment. My role covers product strategy, roadmap, performance, and change management with field teams.
I have contributed to launching and optimizing digital platforms, structuring roadmaps and OKRs, improving user journeys and conversion, with a direct impact on engagement and retention. I also managed the retail deployment (43 stores) and trained over 600 users to ensure real product adoption.
👉 My approach: a good product is 50% design, 50% adoption.
PRODUCT MANAGEMENT
Product vision, roadmap, OKRs, backlog & prioritization, Agile (Scrum/Kanban), cross-functional team coordination, workshop & stakeholder facilitation.
PRODUCT EXPERIENCE
Omnichannel journeys (mobile, e-commerce, retail), usage analysis, funnel optimization, UX/UI recommendations.
DATA & PERFORMANCE
Product KPIs, dashboards (Looker, Power BI), usage analysis, test & learn / A/B testing.
ADOPTION & CHANGE
Change management, user training (retail), usage optimization, adoption & retention strategies, simplification and automation of tools.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris 1er Arrondissement (up to 15km), Boulogne-Billancourt (up to 15km), Paris 16e Arrondissement (up to 10km)
Experience
- kidiliz groupDigital & Communication CoordinatorFASHION AND COSMETICSSeptember 2018 - August 2019 (1 year)Paris, France►Managed e-commerce activities (visual identity and content, product catalog, logistics & stock)►Developed the commercial animation plan►Implemented the digital plan (Newsletters, CRM, branding & acquisition campaigns)►Coordinated and managed the creative department (2 junior graphic designers, 2 freelance copywriters)►Managed social media, created editorial lines, e-influence, and social paid strategies►Supported commercial strategyOrganized brand & packshot photoshoots
- kidiliz groupCommunication, Image and Innovation OfficerFASHION AND COSMETICSSeptember 2017 - September 2018 (1 year)Paris, France►Managed marketing projects for the group's 15 brands and licenses►Developed communication content and materials,►Supervised and coordinated brand photoshoots.►E-influence, social media, and e-shop launch strategies.►Strategic innovation recommendations(retail, digitalization of collections...)► Wrote press releases
- SarenzaBranding and Digital Project ManagerE-COMMERCEJanuary 2017 - August 2017 (8 months)Paris, France►Developed communication/marketing strategy.►Implemented TV, radio, and digital campaigns►Managed digital branding projects (website, social media, display)►Created and implemented strategic partnerships►Created content for social media►Social media and social paid strategy
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Education
- Brand ManagerISCOM2018
- Bachelor Marketing & BusinessIESEG2016