Freelancer profile translated to English.

Description

Marketing and Communication Manager with recognized expertise in developing global strategies, managing creative teams, and creating immersive experiences. Specialist in innovative campaigns connecting brands and audiences, I master complex project management, digital platforms, and strategic partnerships. My approach is based on analytical rigor (KPIs) and optimizing brand impact. I am looking to take on new challenges where I can combine creativity and performance to enhance the customer experience.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Gynécée
Marketing and Communication Director, Gynécée
HEALTH AND WELLNESS
September 2022 - Today (3 years and 9 months)
Paris, France
Definition and implementation of an immersive marketing strategy, strengthening brand awareness in the field of women's health.
Launch of a dedicated digital platform, with a content-centric approach and a fluid user experience, contributing to a significant increase in engagement.
Creation and execution of social media campaigns, ensuring consistent and engaging visibility.
Management of a team of 60 employees based in Paris and Bordeaux, with a focus on cohesion and performance.
Monthly monitoring of KPIs and campaign adjustments according to market trends.
Custom Website Creation Marketing Strategy Digital Marketing Strategy Communication Strategy Team Management Website Testing Strategic Partnerships Influences Social Media LinkedIn Instagram Newsletters
(CollabForLove, Joyster, MLA Agency)
Freelance, Various Collaborations
RESTAURANTS AND FOOD SERVICE
February 2020 - July 2022 (2 years and 6 months)
Paris, France
Development of innovative and immersive communication strategies, focused on community engagement and emotional connection.
Design of omnichannel campaigns (online and offline), and creation of custom websites to maximize clients' visibility and digital performance.
Communication Strategy Digital Marketing Strategy Event Management Team Management Website Creation Test Plan Customer Service Branding Storytelling
HOPSCOTCH LUXE et BLISS
Event and Digital Marketing Manager, Hopscotch Luxe and Bliss
LUXURY GOODS
February 2018 - February 2020 (2 years and 1 month)
Paris, France
Conception and implementation of memorable event strategies, strengthening brand identity and customer loyalty.
Leadership Project Management Communication Digital Communication Business Development Team Management