Freelancer profile translated to English.

Description

HEC Grande Ecole (2015-2019), digital marketing and strategy consultant, project manager.

I support companies in implementing their strategic roadmap. I manage projects and coordinate experts on branding, communication, customer experience, user journey, and CRM.

I specialize in the Luxury, Retail, Hospitality, Craftsmanship & Wellness sectors.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
Strategy Consultant & Project Manager
CONSULTING AND AUDITS
March 2021 - Today (5 years and 3 months)
• Brand identity and advertising campaign | Wellness and hospitality
• Product manager for website UX revamp | Luxury fragrance
• Innovation and event strategy | Retail real estate
• Brand strategy & marketing operations | Sustainable real estate development
• Customer database assessment | Luxury fragrance
• Consumer trends | Mobility
Project Management Data Analysis UX Audit Communication Strategy 360° Communication Visual Identity User Experience Design Market Research
Singulier
Digital Strategy Consultant
CONSULTING AND AUDITS
September 2019 - October 2020 (1 year and 1 month)
Paris, France
• Built CRM strategy of a hospitality player and managed team for implementation of use cases
• Assessed online art market and competitive positioning of targeted firm as part of a due diligence
• Led business performance review of digital marketing player to prepare equity investment
• Mapped out growth opportunities through digitalisation on the healthcare market
CRM Email Marketing Market Research Benchmark
AXA Climate
External Consultant
BANKING AND INSURANCE
February 2019 - March 2019 (1 month)
Paris, France
Exploratory study related to air pollution in urban areas for the purpose of a product/service launch:
• Assessment of stakeholders' needs and pain points
• Overview of current initiatives (public policies, startups, etc.)
• Scope definition for the service provider
• Product mockup
Needs Assessment Market Research Prototype