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Philippine BasserPB

Philippine Basser

Product Designer · Apps Fintech 💻📱 · Ex-Shine

On-demand
9 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Philippine

Currently available 🟢

Ex-Shine, I help startups and scale-ups transform their business challenges into simple and effective digital experiences. Autonomous and versatile, I work on the entire design cycle, from user research to delivery.

🤏 In summary
  • Senior Product Designer with over 8 years of experience,
  • Ex-Shine (fintech scale-up), where I contributed to defining the product vision and design system,
  • Specializing in designing business- and user-oriented digital experiences.

🔦 Areas of intervention
  • User experience (UX/UI) design & redesign,
  • Design systems for consistency & scalability,
  • User flows, prototyping (Figma), and user research,
  • Co-creation workshops (ideation, prioritization, testing),
  • Smooth collaboration with PMs, developers, and stakeholders.

🎯 Achievements & results
  • Redesign of the Shine transfer process (multi-wallet, mobile & web) → +14% upgrades, 30% of which related to the new multi-wallet.
  • Implementation of a structuring design system, accelerating production and strengthening product consistency.
  • Direct impact on retention, conversion, and user satisfaction

🛠️ Skills & tools
  • UX/UI Design, Design Systems, User Research, User Flows, Prototyping
  • Figma, Notion, Maze, FigJam, AI prototyping (lovable, Make, etc.).
  • Sectors: Fintech / Banking, Startups & Scale-ups, Web & mobile applications

đź’¬ Client testimonials
  • “One of the first designers at Shine… the one who had the most impact on our product, our visual language, and our design practice.” – Bruno Paccini, CPO @Shine
  • Her adaptability and UX/UI expertise have always been invaluable… highly effective in collaborating with PMs, developers, and stakeholders.” – Maud Vogel, CPO/Sr. PM Freelance
  • See all my recommendations on my website:
đź“… Availability
  • Daily rate: €800/day
  • Available now to chat
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • Coinhouse
    Freelance Product Design
    BANKING AND INSURANCE
    February 2025 - November 2025 (9 months)
    Paris, France
    During my assignment at Coinhouse, I worked on three main areas:

    1. Implementation of the new MiCA* regulation in the various flows of the mobile and web application (personal information update flow, crypto sending flow, etc.).

    2. Design system: audit, redesign, implementation of best practices, and monitoring of evolution.

    3. Research on the purchase flow: internal and external user testing, vision exploration via advanced proto (with AI tool), summary, and action plan.

    *MiCA (Markets in Crypto Assets Regulation) is a European regulation that governs activities in crypto markets.
    Design System User Research Product Design
  • Shine
    Staff Product Designer
    BANKING AND INSURANCE
    June 2020 - Today (5 years and 11 months)
    Paris, France
    For over 4 years at Shine, I had the opportunity to take on different roles:

    Staff Product Designer:cross-functional missions
    • Lead the design and implementation of our Design System
    • Drive structural changes in the Shine application
    • Collaborate with Shine's various teams to identify and prioritize product initiatives and guide the implementation of new features
    • Explore complex and/or strategic problems in collaboration with other departments (tech / product / cx / compliance)

    Lead Designer Banking:strategic role in the design team + management
    • Design new payment methods flows
    • Improve the platform's existing features
    • Streamline usage and best practices
    • Manage and support the team's great product designers
    Product Design Design System User Research Lead Product Designer Staff Product Design
  • Happn
    Product Designer
    SOCIAL NETWORKS
    September 2019 - March 2020 (6 months)
    Paris, France
    Happn is a dating app based in Paris.

    Examples of tasks performed:
    • Continuous improvements on the mobile application
    • Creation of screens for the web application
    • Contribution to the design system
    Mobile Application User Experience Design

Reviews

5.0

Out of 5 ratings

VincentV

Vincent

Yomoni

Reviewed on 7/17/2022

Great work by Philippine. We enjoyed working together. Her approach is very methodical. Her delivery is very complete and of high quality. The mission was completed without difficulty.
MickaelM

Mickael

Mon Super Voisin

Reviewed on 2/24/2020

Philippine is truly a great Product Designer and already has a lot of experience. She accompanied us in the UX/UI redesign of our website and apps, and it was perfect! She masters iOS and Android guidelines 100%, perfectly understands business and tech challenges to propose top-notch flows! Philippine also integrates easily into a product team and adapts to the teams' working methods. We recommend her without hesitation, thank you!

Recommendations

MV
Lan RajsavongLR
Jean-Christophe DenierJD
+1
Maud Vogel and 3 other people have recommended Philippine

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Education

  • Web Training
    Hétic
    2019
  • Bachelor's Degree in Applied Arts
    La Sorbonne
    2016

Certifications

  • Advanced Training · Product Design
    The Design Crew
    2019

Skill set

Categories