You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Philippine BasserPB

Philippine Basser

Product Designer · Fintech Apps 💻📱 · Ex-Shine

€700/day
9 projects
Paris, FR
8-15 years

Average response time: A few days

Freelancer profile translated to English.
Back to original language

About Philippine

Available on demand 🟢

Ex-Shine, I help startups and scale-ups transform their business challenges into simple and effective digital experiences. Autonomous and versatile, I work on the entire design cycle, from user research to delivery.

🤏 In summary
  • Senior Product Designer with over 8 years of experience,
  • Ex-Shine (fintech scale-up), where I contributed to defining the product vision and design system,
  • Specialized in designing business and user-oriented digital experiences.

🔦 Areas of intervention
  • UX/UI design and redesign,
  • Design systems for consistency & scalability,
  • User flows, prototyping (Figma), and user research,
  • Co-creation workshops (ideation, prioritization, testing),
  • Smooth collaboration with PMs, developers, and stakeholders.

🎯 Achievements & results
  • Redesign of the Shine transfer process (multi-wallet, mobile & web) → +14% upgrades, 30% of which related to the new multi-wallet.
  • Implementation of a structuring design system, accelerating production and strengthening product consistency.
  • Direct impact on retention, conversion, and user satisfaction

🛠️ Skills & tools
  • UX/UI Design, Design Systems, User Research, User Flows, Prototyping
  • Figma, Notion, Maze, FigJam, AI Prototyping (lovable, Make, etc.).
  • Sectors: Fintech / Banking, Startups & Scale-ups, Web & Mobile Applications

đź’¬ Client testimonials
  • “One of the first designers at Shine… the one who had the most impact on our product, our visual language, and our design practice.” – Bruno Paccini, CPO @Shine
  • Her adaptability and UX/UI expertise have always been invaluable… highly effective in collaborating with PMs, developers, and stakeholders.” – Maud Vogel, CPO/Sr. PM Freelance
  • See all my recommendations on my website:
đź“… Availability
  • Available now to chat
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • Bpifrance
    Sr Product Designer
    BANKING AND INSURANCE
    March 2026 - Today (5 months)
    Paris, France
    I work as a product designer in the team responsible for digital lending journeys for SMEs, from discovery to production.

    Example of a recent project: as part of user testing, I created an advanced prototype using Cursor from a fork of part of the existing development, to test a realistic journey before any development work.

    This work is part of a large organization requiring good collaboration with copywriting, research, and design system teams.
    Cursor Artificial Intelligence User Testing User Research Generative AI
  • SAS WHENTOCOP
    Freelance Product Designer
    E-COMMERCE
    February 2025 - May 2026 (1 year and 3 months)
    Paris, France
    As the sole product designer on the project, I worked closely with the founders on various redesigns:

    Mobile app:
    • Splash / Login
    • Homepage
    • Product page
    • Search and catalog access
    • Blog / Content
    • Structuring and advice on design system structure: implementing best practices, overall product harmonization, token implementation

    Web:
    • Homepage redesign
    • Component library structuring
    Design System Mobile Design Product Design Principle Designer
  • Coinhouse
    Freelance Product Design
    BANKING AND INSURANCE
    February 2025 - November 2025 (9 months)
    Paris, France
    During my assignment at Coinhouse, I worked on three main areas:

    1. Implementing the new MiCA* regulation in the various journeys of the mobile and web application (personal information update journeys, crypto sending journeys, etc.).

    2. Design system: audit, redesign, implementation of best practices, and monitoring of evolutions.

    3. Research on the purchase journey: internal and external user testing, vision exploration through advanced prototyping (with AI tools), summary, and action plan.

    *MiCA (Markets in Crypto Assets Regulation) is a European regulation that governs activities in crypto asset markets.
    Design System User Research Product Design

Reviews

5.0

Out of 5 ratings

VincentV

Vincent

Yomoni

Reviewed on 7/17/2022

Great work by Philippine. We enjoyed working together. Her approach is very methodical. Her deliverables are very complete and of high quality. The mission was completed without difficulty.
MickaelM

Mickael

Mon Super Voisin

Reviewed on 2/24/2020

Philippine is truly a great Product Designer and already has a lot of experience. She assisted us in the UX/UI redesign of our website and apps, and it was perfect! She masters iOS and Android guidelines 100%, perfectly understands business and technical challenges to propose top-notch flows! Philippine also integrates easily into a product team and adapts to the teams' working methods. We recommend her without hesitation, thank you!

Recommendations

MV
Lan RajsavongLR
Jean-Christophe DenierJD
+1
Maud Vogel and 3 other people have recommended Philippine

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Web Training
    Hétic
    2019
  • Bachelor's Degree in Applied Arts
    La Sorbonne
    2016

Certifications

  • Advanced Training · Product Design
    The Design Crew
    2019

Skill set

Categories