Freelancer profile translated to English.

Description

Visibility creator 🧲 📣 🚀 for your B2B business (industry, distribution...)

After working in communication agencies, press groups, distribution and distance selling companies. I have a marketing profile strongly influenced by graphic design. Beautiful yes, but effective above all. I bring global, creative and human coherence. I support you in defining your communication strategy and implementing complete systems for your brand.

Languages

French
Native or bilingual
English
Conversational
German
Fluent

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Paris (up to 100km), Nancy (up to 100km), Metz (up to 100km), Mulhouse (up to 100km)

BE
Marketing Director
RETAIL (LARGE RETAILERS)
April 2005 - February 2008 (2 years and 10 months)
Strasbourg, France

Industrial group of 80 people, leader in its market
Sector: storage solutions for industry
• Management of the marketing and communication team (2 people)
• Implementation of promotional and institutional communication campaigns
• Development of turnover and segmentation towards new targets
• Customer segmentation and qualification
• Development of inbound and outbound calls from the call center
• Management of the marketing budget: press, radio, TV, web, trade shows and fairs (25 per year)
• Design and production of corporate and commercial tools and materials
• Structuring and layout of B2B catalogs and distance selling brochures (in French, German, and Polish)
• Design and implementation of the online sales website, partnerships, promotions
• Press relations, press release writing
• Relations with external service providers (printers, suppliers, purchasing departments...)
Industrial group of 80 people, leader in its market
Sector: storage solutions for industry
• Management of the marketing and communication team (2 people)
• Implementation of promotional and institutional communication campaigns
• Development of turnover and segmentation towards new targets
• Customer segmentation and qualification
• Development of inbound and outbound calls from the call center
• Management of the marketing budget: press, radio, TV, web, trade shows and fairs (25 per year)
• Design and production of corporate and commercial tools and materials
• Structuring and layout of B2B catalogs and distance selling brochures (in French, German, and Polish)
• Design and implementation of the online sales website, partnerships, promotions
• Press relations, press release writing
• Relations with external service providers (printers, suppliers, purchasing departments...)
imk&co
Visibility creator 🧲 📣 🚀 for your B2B business (industry, distribution...)
PUBLISHING
November 2008 - Today (17 years and 7 months)
Strasbourg, France
imk&co is a global communication consulting agency based in Bas-Rhin in Alsace since 2008, and which brings together all the skills to support you in the creation of your logo, your visual identity, your brand, your website, direct marketing campaigns, vehicle branding, signage and store staging…
Communication strategy Branding Visual communication Inbound marketing Logo design Graphic charter