Freelancer profile translated to English.

Description

20 years of experience in communication, press relations, public relations, and marketing, with a proven track record in the automotive, aeronautics, consumer electronics, professional IT, cybersecurity, startups (Fintech, Deeptech), new technologies, energy, and mobility sectors.

Expert in corporate communication / CSR / employer branding, brand & product/service launch campaigns, and influencer communication on social media (LG, Ford, Bridgestone, Samsung, Dassault Systèmes, Lavazza, Visa).

I have supported numerous startups in their fundraising and acquisition communications (Payfit, Spendesk, Yousign).

I offer comprehensive training (3 to 4 hours) in media training and personalized coaching for spokespersons.

Dual experience with clients (LG Electronics, ADI) and agencies (WPP, Havas, Edelman).

Passionate, committed, and results-oriented. Multicultural approach (Asian, European, and American).

Sensitive to political, economic, environmental, and technological issues.

My client references: Ford, Bridgestone, Samsung, Facebook, Huawei, CGI, Segula Technologies, Adobe, SAP, HP Enterprises, Dassault Systèmes, Aveva, Ascendance Flight Technologies, Satys, Spendesk, Payfit, Yousign, Silae, Onfido, Go Sport, Geotab, Garmin, Visa, Hotels.com, Lavazza, EDF, GRDF, Enedis, Banque Populaire Occitanie.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 50km), Paris (up to 10km)

@Flag&Co Conseils
Founder - Independent Consultant
CONSULTING AND AUDITS
September 2024 - Today (1 year and 9 months)
Toulouse, France

FLAG & Co Conseils ·
🚀 Freelance missions 🎯 Business Development | Digital Marketing | Operational Marketing | Communication | PR | Influence | Social Media | Brand Content

✳️ Communication Strategy / Press Relations Consulting: media coverage program, content writing - press releases, press kits, media alerts, opinion pieces
✳️ Global Communication Audit and Recommendation: PR/ Influence / Digital / Internal
✳️ Brand Platform & Corporate Messaging Framework
✳️ Brand Content: creation of materials - blog articles, newsletters, videos, client testimonials, podcasts
✳️ Media Relations: organizing interviews, press invitations (trade shows, trips, conferences)
✳️ Media Training: 3 to 4 hours including a theoretical part and practical exercises
✳️ Social Media Management: organic/paid content, editorial calendar, e-reputation tracking
✳️ Digital Marketing: email campaigns, SEA/Display, Social ads, AdWords
✳️ Influencer Campaign Consulting and Deployment B2C/B2B: Instagram/Tiktok/YouTube/LinkedIn
✳️ SEO Optimization / Website Content Management (WordPress)
✳️ Brand Marketing: market research, positioning, competitor benchmarking, and recommendations
✳️ Sports/Cultural Sponsorship Management: communication/SoMe activations, public relations
✳️ Business Development
▶️ Sectors: Automotive/Aeronautics, Fintech/SaaS/Startups, Tech/IT/ESN, Telecoms, Transport/Mobility, Tourism/Hospitality, Watchmaking/Luxury/Design, Retail/e-commerce, Gaming, Consumer Electronics, Home Appliances, Food, Energy/Decarbonization/Transition
Press Release Press Relations Digital Communication Media Training Content Marketing
Giesbert & Mandin
Agency Director
PRESS AND MEDIA
April 2023 - April 2024 (1 year)
Toulouse, France
● Overall management of the agency & communication / media relations for national and local clients.
● Management of a team of 5 consultants
● Responsible for recruitment and HR management.
Clients: Banque Populaire, GRDF, Enedis, EDF Occitanie, Groupama, Segula Technologies, Ascendance Flight Technologies, Satys, IRT Saint Exupéry, Euryale, LP Promotion, IRT, GBNA, Islo santé, Prévifrance, Advantail, Sélection Habitat.
Gen-G
Consulting Director - Communication | PR | Marketing | Digital | Social Media | Brand Content
PRESS AND MEDIA
January 2021 - February 2023 (2 years and 1 month)
Paris, France
> Consulting Director for various clients: Dassault Systèmes, Spendesk, Yousign, Payfit, Aveva, Fieldbox, Onfido... > Hybrid position between Toulouse (full remote) and Paris (on-site)
● +19 years of experience in marketing, communication, and digital
● Dual experience with clients and agencies
● Corporate & Consumer Communication (products / services)
● Consulting, definition, and recommendation of Corporate, product & digital marketing communication strategies.
● Crisis communication management: sensitive communication plan.
● Spokesperson strategy: executive coaching, personal branding, preparation of talking points - Q&A, conducting public speaking training: media training (8 to 10 per year).
● Social Media & E-reputation management: editorial calendar, post writing, and coordination
● B2C and B2B influencer program and digital strategy: Dassault Systèmes / Yousign.
● European communication coordination (Yousign)
● Writing communication materials: press releases, media alerts, messaging framework, brand platform, social media releases.
● Brand Content: Opinion pieces, client cases, studies & infographics.
● Event organization: press trips & conferences, international trade shows, round tables, webinars.
● Monitoring of political, economic, financial, and technological news
● Management of a team of consultants (6 people) & recruitment