Philippe Roelandt

Since 2007, as a director of Bravilor, I have been leading the growth and strategic development of the company.

Under my responsibility, we have successfully doubled revenue by establishing and optimizing an integrated commercial structure.

I developed and implemented a completely new sales apparatus, supported by an efficient back office and a well-coordinated technical internal and external service.

Thanks to this approach, the processes have not only become scalable, but customer satisfaction and service levels have significantly increased, directly contributing to sustainable revenue growth and market share.

At Nutricel, I led the complete development of an innovative beverage solution for people with chewing and swallowing difficulties. This included both the formulation of the powders and the creation of an accompanying device that guarantees user-friendliness and consistency.

After successful launch with the first customers in Belgium, the focus is now on scaling up to neighboring countries and expanding the product offering through private label collaborations with caterers.

My role includes product development, market introduction, commercial strategy, and establishing partnerships for sustainable growth.