Freelancer profile translated to English.
Back to original languageAbout Philippe
With 20 years of experience in B2B2C strategic and operational marketing in the Media, FMCG, and Retail sectors, I support you from strategic consulting to operational execution to achieve your goals. A hands-on entrepreneur, I also have over 10 years of experience in digital, e-commerce, and innovation issues.
Curious, attentive, and flexible, I adapt to your needs to implement operational solutions aligned with your business strategy.
Key Skills:
Strategy
- Marketing strategy & business plan
- Innovation / Product Development
- Internal, external growth strategy
- Digital transformation
Operational Marketing B2B and B2C:
- Go-to-market strategy, partnerships
- Agile project management (POC, MVP, Scrum management)
- Offline Marketing
- Digital Marketing (SEO, SEM, SMO)
- Growth Hacking
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Levallois-Perret (up to 50km), Paris (up to 20km)
Experience
- consultant indépendantDigital, Event, and Business Development ConsultantDIGITAL AND ITAugust 2012 - June 2016 (3 years and 10 months)Paris, FranceClients:• Premium SE (Event & Digital Agency in Sports & Entertainment): Recommendations and management of sports events (Roland-Garros, Paris Games Week) for clients Emirates, Lavazza, FedEx,• ePagine (e-Commerce ebook): Product diversification and internationalization recommendations• Graphcomment (SaaS comment management startup, Ex-co-founder): Business plan construction, launch strategy, and business model (freemium)Achievements:• Acquisition of new B2B clients Medef, LDLC, Anuman interactive, Sony Xperia (Premium SE)• Pre-seed funding of €80K (BPI, RE 92, Scientipôle,...), preparation of a €300K funding round (Graphcomment)• Prospecting and recruitment of 10 bloggers for beta testing the solution
- Virgin StoresInnovation Project DirectorRETAIL (LARGE RETAILERS)June 2011 - December 2012 (1 year and 7 months)Paris, FranceDigital Book Director & Strategic Partnerships (ebook, ereader)• Launching 2 product categories from scratch: Content sourcing, partnerships with publishers and consumer electronics manufacturers (readers, tablets, Smartphones, Boxes, accessories, ...)• E-commerce: Website technical management, P&L management, marketing and sales strategy definition (promotion, assortment, CRM), website traffic acquisition management (inbound marketing SEO/SEM/SMO)• Optimization of customer experience and journey, and performance (UX, usage, customer service...)• Development of the eReader embedded store, Apps (Android/iOS), CRM, social networks, and blog• Cross-channel distribution synergy (POS, retail, online, web2store, Store2web), evangelization and training of in-store sales staff (sales promotion, sales support tools, dedicated areas,...)Achievements:• Transversal project management (25+ people) with the Executive Committee of Virgin's 2011 strategic project• Operational launch of Amazon's Kindle in France on an exclusive basis• Launch of the first Virgin Megastore branded electronic product (Cybook Odyssey by Virgin)• Reaching the top 5 e-bookstores in 12 months (13 in volume and 4 in value from July-Dec 11 vs Jan-June 12)• Achieving a 6% market share in the eReader category in 2011, €2 million in 8 months• Catalog development, publisher contract signing (2.5 times more references in less than 6 months)• Acquisition of over 20,000 active eBook customers (early adopters) in 8 months
- MallinkiCo-founder CEOE-COMMERCEFebruary 2015 - November 2017 (2 years and 9 months)Paris, FranceMALLINKI, Startup, Marketplace for pet products and services: Catpatt• Business plan construction with 3-year projections, launch strategy, and business model• Product Ownership and technical stack management: Symfony2, Elasticsearch, AS3, RabbitMQ, PHP, Docker, MangoPay...• Recruitment of associates (CTO/COO) and first employees (1 junior developer, 1 web marketing intern)• B2B2C acquisition, growth hacking• Financing and budget management: Pre-seed, fundraisingAchievements:• Raised €200K in seed funding from Business Angels• Signed 20 B2B merchants (veterinarians, brands, e-tailers, retailers), 3,500 SKUs integrated• Acquired first B2C customers via email, FB, Adwords (1,800 CRM contacts)
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Education
- MBAIE Business School2010Marketing Stratégique, Finance, Management, Entreprenariat
- Master 2 EconomicsUniversity Paris X1997
Certifications
- Manage your project with a Scrum teamOpenclassrooms2018