About Philippe
- Semantic SEO Audit
- Editorial Strategy
- Web writing and integration (WordPress or other CMS)
French
Native or bilingual
English
Fluent
Experience
- FreelanceConsultant - Copywriter / SEO / Web WriterDIGITAL AND ITMarch 2015 - Today (11 years and 5 months)Strasbourg, France• Writing articles• Content strategy and SEO• Creation and management of WordPress blogs or other CMS
- Wildlife AngelMarketing Manager / Founding MemberENVIRONMENTALAugust 2015 - March 2021 (5 years and 7 months)Strasbourg, France
- Writing and creating visuals for social media posts (Facebook/LinkedIn/Twitter)
- Writing articles for the Wildlife Angel blog
- Daily monitoring (conservation/ecological science/geopolitics/political ecology etc.)
- Creation of an internal knowledge base
- Organic acquisition ofover 25,000 followers on Facebook
- Organic acquisition ofover 1,500 followers on LinkedIn
- Implementation of SEO pages for high-volume queries to develop brand awareness (2,500 to 3,000 unique visitors per month to the website)
- **Implementation of a fundraising strategy on HelloAsso**: 2016 - 2017: +108% 2017 - 2018: +221% 2018 - 2019: +47% 2019 - 2020: +6% (despite the pandemic)
- Green EconomyFounder / WriterENVIRONMENTALSeptember 2014 - September 2019 (5 years)Strasbourg, France
- Implementation of semantic coconetworks
- Writing SEO content to develop brand awareness for high-volume queries (sustainable development, green growth, etc.)
- Interviews with entrepreneurs
- Reports
- Analyses
- Writing articles for partner media (Clean Tech Republic, La Tribune, etc.)
Results:- Audience: between 15,000 and 20,000 visitors/month- Conversion: 2 to 3 leads generated/week
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Education
- MSc Entrepreneurship and InnovationSKEMA Business School2014MSc Entrepreneurship and Innovation
- Bachelor's degreeUniversity of Strasbourg2011Bachelor's degree