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Philippe M.PM

Philippe M.

Lead Generation & Reactivation Consultant

€500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Philippe

Hello,

My name is Philippe Martins and I specialize in Search Marketing.
Before creating my company, a year and a half ago, I was notably
- Webmaster at Promovacances.com
- SEM manager at Darty.com
- SEO/SEA Manager at Wonderbox

Search is a field I have been working in for a long time and my references speak for themselves on this subject.

On the Google Adwords side:
- I am certified:
- I have Google Partners status:
- I have an agency manager at Google to support the accounts I work on
I am capable of creating, optimizing, and managing your Google Adwords campaigns if needed.

I am at your disposal to discuss your needs.

Sincerely,
Philippe Martins
  • Portuguese

    Native or bilingual

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Presencity
    Founder
    April 2013 - Today (13 years and 2 months)
    Paris Metropolitan Area, France

    AI Reactivation Consultant | CRM Conversion & Growth Automation Expert


    Do you have a base of dormant leadsthat your sales team has never contacted?
    I help you reactivate them automatically via WhatsApp or SMS using conversational AI.
    Objective: transform your old contacts into qualified appointments without advertising or cold prospecting.

    CRM Base Reactivation via AI (DBR AI)

    • Audit of your database and identification of high-potential segments.
    • Implementation of a conversational AI (WhatsApp/SMS) that follows up, qualifies, and books appointments.
    • Optimization of scenarios to maximize response and conversion rates.
    • Performance-based billing possible (per confirmed appointment or validated follow-up).

    Complementary Services

    • Structuring the CRM pipeline to automate lead management.
    • Improving post-lead conversion rate (Speed-to-Lead, nurturing, scoring).
    • Implementation of clear reporting on follow-up performance.

    Typical results observed
    • 10 to 15% of contacts re-engage in conversation.
    • 1 qualified appointment for every 15 to 20 reactivated leads.
    • Results visible in a few days, without additional advertising budget.

    My background

    Former Google Ads specialist,I invested €2.2 million of my own funds to generate 128,000 leads.
    This experience taught me that true profitability comes not from acquisition, but from leveraging already paid-for leads.
    I now apply this same analytical rigor to transform your dormant bases into measurable revenue.

    ✅ Why work with me
    • 10+ years of experience in acquisition and automation.
    • 100% ROI and measurable performance-oriented approach.
    • Comprehensive intervention: audit, design, deployment, optimization.
    📩 Let's discuss your database and its potential.
    Lead Generation AI Automation Lead Reactivation Marketing Automation Google AdWords
  • OnTrust
    Senior SEA Google Ads Consultant
    January 2014 - May 2018 (4 years and 4 months)
    Paris Metropolitan Area, France
    Senior SEA Consultant for Parisian agencies of GroupM (WPP subsidiary). Responsible for the proper functioning and good results of various Google Adwords accounts: Mazda, Haribo, La MAE, Michelin Restaurants, the ARC, Krys.com...
    Google AdWords Webmarketing Strategy SEM SEA Lead Generation
  • Media Institute
    Google Ads & SEO Trainer
    January 2015 - December 2017 (2 years and 11 months)
    Paris Metropolitan Area, France
    Within the Communication & Digital programs, I am in charge of the SEA and SEO modules. I teach how to leverage search engines to generate qualified traffic and create sales/prospects.
    Webmarketing Strategy SEA Traffic Acquisition Google AdWords AdWords Training

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Education

  • Google Partner
    Google
    2013

Skill set (8)

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