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Philippe LarcherPL

Philippe Larcher

SEO+SEA Local, Artisan Growth, Growth

€448/day
1 project
Saint-Julien-en-Genevois, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Philippe

🐀 Service SMEs Owners (3D, Pests, Plumbing, Heating, Cleaning...)

👉 Tired of agencies that don't understand your cash flow?
👉 Are you paying for clicks that actually bring you signed jobs?
👉 Who manages your marketing while you handle your teams and vehicles?

I fill your schedules with profitable jobs.

My approach is 100% specialized: I focus on your profitability because I know that a "lead" for you means a truck to dispatch and a technician to pay.

CASE STUDY: EDN (Pest Control) I have been supporting the founder and the team since 2020 as a strategic partner, lead generation and outsourced marketing.

Result: €1.2M in revenue by 2025.

Profitability: Cost per lead at 29% of the target ceiling.

Method: Surgical local SEO + Dominant content SEO + Obsessive tracking + Operational alignment.

Services :

- Local Acquisition Audit & Strategy: I identify your most profitable jobs and build the attack plan to dominate them.

- Building your "SEO Machine": I create your local pages ("spins") and your "money pages" to saturate Google in your area.

- Profitability Tracking Setup: I configure everything (Call tracking, GA4, Odoo) to know what €1 spent brings in signed jobs.

- Performance Management (SEA/Meta): I manage or challenge your external agencies to ensure every euro is 100% focused on profitability.

Ideal Client: Service SMEs (€0.3M - €7M revenue) without a marketing team, seeking a growth partner to scale to the next level.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Boulinvest
    Malt logoOn Malt
    Digital Marketing Coordination and Consulting
    January 2021 - April 2022 (1 year and 4 months)
    Web Marketing Dashboard SEO Audit Google Ads SEA Budgets SEMrush SEO Google Shopping Google Analytics Google Search Console Inbound Marketing Web Analytics Growth marketing Web Marketing Strategy
  • Poppy Jikko
    Founder and Consultant
    DIGITAL AND IT
    February 2014 - Today (12 years and 5 months)
    Swansea, United Kingdom
    Grow my VSEs/SMEs faster with Digital Marketing
    Web Marketing Consultant Content Marketing Inbound Marketing Coaching SEO Consultant Growth marketing Web Marketing Strategy SEO

Recommendations

FU
GP
DK
+3
Former user and 5 other people have recommended Philippe

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Education

  • Master Marketing & Strategy
    IAE
    2008
    Marketing, Stratégie, Management du Design Packaging
  • Packaging Engineering
    ESEPAC
    2007

Certifications

  • Inbound Marketing
    Hubspot
    2014
    Inbound Marketing
  • Google Ads - Google Shopping
    Google
    2018
    Google Ads Google Shopping

Skill set

Categories