Philippe Laforêt

B2B Sales Consultant with over 15 years of experience as a Business Developer & Sales Director in the digital marketing sector, I master the complexity of B2B sales.

I have developed French subsidiaries of international groups specializing in performance-based digital marketing (affiliate marketing). I participated in the commercial development of a startup that launched its Customer Data Platform (CDP) in SaaS mode and supported the leader in daytime hotel experience (OTA) to structure and manage a team of 18 salespeople across 4 countries.

My areas of intervention:

👉 Audit of the alignment between sales & marketing teams, tools, data, and processes

👉 Commercial performance evaluation and identification of areas for improvement

👉 Creation and optimization of sales strategies (Outbound & Inbound)

👉 Selection and implementation of Sales stack

👉 Training and development of sales teams in person and remotely (onboarding, cold calling, pitching, closing, tools)

👉 Commercial development (prospecting, cold calling, lead generation, appointment setting, exploratory calls, demos, and proposal creation)

If you want to boost your sales performance, contact me to discuss your needs!