Freelancer profile translated to English.
Back to original languageAbout Philippe
Transition Commercial Director | B2B Commercial Performance
Transition Commercial Director with over 15 years of experience in business development, team management, and growth of SaaS and digital marketing companies, I support SMEs, mid-sized companies, and startups in their structuring, acceleration, or commercial transformation phases.
I have developed the French subsidiaries of international groups specializing in performance digital marketing, participated in the launch of a SaaS Customer Data Platform (CDP), and structured an international team of 18 salespeople across 4 countries.
My areas of intervention:
Audit & Strategy
- Commercial diagnosis and Sales & Marketing alignment
- Analysis of processes, tools, and data
- Definition of Inbound & Outbound acquisition strategies
- Implementation of KPIs and action plans
Organization & Sales Operations
- Structuring sales teams
- Optimization of processes and playbooks
- Selection and deployment of the Sales Stack (CRM, prospecting, automation)
Team Management & Development
- Close management and coaching
- Recruitment and onboarding
- Training in cold calling, discovery, demonstration, and closing
Business Development
- Key account prospecting
- Lead generation
- Negotiation and partnership development
- Launch of new offers and market opening
I intervene in transition management or operational support to structure a commercial organization, accelerate sales, and create a sustainable growth dynamic.
My goal: to quickly transform commercial ambitions into measurable results.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 40km), Lyon (up to 20km)
Experience
- SaleXpertiseTransition Commercial DirectorCONSULTING AND AUDITSMarch 2023 - Today (3 years and 5 months)Asnières-sur-Seine, France• Transition management & operational support• Business Development• Audit of alignment between sales and marketing teams, tools, data, and processes• Assessment of commercial performance and identification of areas for improvement• Creation and optimization of sales strategies (Outbound & Inbound)• Selection of sales tools• Training and development of sales teams (onboarding, sales playbook, pitch, cold calling, tool training)
- DayuseHead of SalesHOSPITALITYMarch 2023 - June 2024 (1 year and 4 months)Paris, FranceHotel booking platform (OTA/Scale-up)• Structuring, managing, and developing 18 salespeople across 4 international sites (Paris, Montreal, Hong Kong, Seoul)• Expansion of the partner hotel network• Acquisition of new key accounts and strengthening relationships with existing partners• Strategic project management: new markets, services, and offers
- Decide AISales & Partnerships DirectorSOFTWARE PUBLISHINGApril 2021 - March 2023 (1 year and 11 months)Levallois-Perret, FranceCustomer Data Platform (CDP/Startup) SaaS platform• Definition and implementation of the commercial strategy (Inbound & Outbound Sales)• Structuring of the lead generation process, negotiation and closing of major contracts, and evangelization with key prospects• Development of partnerships with Digital Agencies and Consulting Firms• Design and deployment of online and offline marketing campaigns
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Education
- Master of Science (MSc)Birkbeck College - University of London2002International Business
- Master's Degreeiaelyon - University Jean Moulin Lyon 32001Administration Economique et Sociale des Entreprises