Freelancer profile translated to English.

Description

Behind every WordPress or WooCommerce site, there's a challenge: to sell, convince, or guide.

My role: to create a fast, stable, and results-oriented site – for merchants and agencies alike.

I'm Philippe, an independent developer specializing in WordPress & WooCommerce.

I help e-merchants sell more through ultra-performant and converting sites, and I strengthen web agency teams with solid, autonomous, and reliable technical expertise.

🎯 My approach:

• Development of fast WooCommerce sites (95–100% Lighthouse mobile)

• Mobile-first UX optimization, conversion, and technical SEO

• KPI monitoring via GA4, GTM, heatmaps, A/B testing

• Responsive & native accessibility integration

• Cache management, security, eco-design, and continuous performance

I work with rigor, clarity, and transparency. I explain, I advise, I anticipate technical problems, and I ensure that each project moves forward quickly, well, and with purpose.

💬 My clients choose me for:

→ My technical and human standards

→ My ability to simplify, document, and support

→ My commitment to delivering a site truly designed for the user

📍Based in Lyon – Available solo or as team reinforcement, throughout France and remotely.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

Webinsighters
Ultra-performant WooCommerce Demonstrator
E-COMMERCE
February 2020 - Today (6 years and 6 months)
Lyon, France
WebInsighters.com is a WordPress/WooCommerce site that I developed to serve as a technical showcase for my expertise.
It concretely illustrates my approach to web performance, mobile optimization, e-commerce conversion, and Core Web Vitals.

What I accomplished:
• Custom development on WordPress & WooCommerce
• Ultra-lightweight stack, fully optimized (95–100% Lighthouse mobile)
• Local font loading (.woff2), fine-grained CSS/JS resource management
• Fluid conversion funnel, mobile-first UX structure
• Security, optimized hosting, Cloudflare & WP Rocket integration
• Demonstration of an eco-designed & responsible approach
• Technical referencing, semantic structure, and accessibility

This site allows me to continuously test, demonstrate, and improve technical solutions that I then implement for my clients.

🔍 Discover it here: https://webinsighters.com
Mon Bon Vin
Creation of a WooCommerce e-commerce site for a French wine distributor.
WINE AND SPIRITS
December 2024 - April 2025 (4 months)
Bordeaux, France
Objective: to offer an immersive, fluid, and mobile-first shopping experience.
Each wine is presented in a visual atmosphere linked to its domain, with an artistic hover effect (black & white background).
The purchase funnel has been optimized for performance, conversion, and natural referencing.

What I accomplished:
• Complete design & development on WordPress/WooCommerce
• Custom design with a wine region theme
• Immersive CSS effects and responsive design
• Core Web Vitals & server performance optimization
• Client consulting, UX support, and SEO strategy

https://monbonvin.com/
DURET PARIS
High-end WooCommerce site
ARTS AND CRAFTS
March 2022 - January 2025 (2 years and 10 months)
Paris, France
Development of the e-commerce site for Duret Paris, a French luxury leather goods house.

Long-term project (2022–2025), with global support for the brand in its digitalization.

Objective: to design an elegant, fast, and secure online store, true to the house's high-end image.

What I accomplished:
• Custom integration on WordPress & WooCommerce
• Sober and responsive design, adapted to the luxury sector
• Mobile-first & Core Web Vitals optimization (mobile score > 90)
• Fluid & reassuring checkout process
• Advice on technical strategy, SEO, security, and hosting (Kinsta)
• Continuous monitoring and adjustments until the final version (January 2025)

Project carried out with care and high standards to ensure performance, stability, and brand image.

https://duret-paris.com/