Philippe Coudiere

Route To Market supports SMEs and mid-cap companies in developing customer experience, change management, and training, to sustainably grow your revenue and profit margin. Let's make your customers' dreams a reality.

General manager Pierre Fabre Dermo-Cosmetics GmbH - 94 Million Euro +9.2% in 2021 - EBIT +50% in 3 years Eau Thermale Avene - Pierre Fabre Dermatology - Ducray - Aderma - Rene Furterer 170 people direct (Sales representatives, Medical representatives, trainers, beauty consultants, marketing and digital) + support functions (HR, Logistics, Finance, QRVI) We improved the vision and implemented a new operational strategy with the launch of a new e-commerce channel (Zalando...). I improved the organization and implemented significant change management during the COVID period. The new commercial and marketing policy takes this new channel into account. I implemented a consumer-centric omnichannel approach.

Turnover: 18 Million € in Poland +80% growth in 4 years EBIT from <0 to >0 Brands: Avene, Ducray, Aderma, Klorane, Elancyl, Galenic, RF, PFD 110 employees. The priority was to develop turnover quickly to achieve break-even. This was a period of significant e-commerce growth. That's why I implemented the first direct e-commerce for Pierre Fabre in Europe. A one-year project with the entire ecosystem available for potential development across Europe. It was also an opportunity to create the first Pierre Fabre boutique in the world. Direct and indirect e-commerce represented more than 20% of the turnover. It was also a team-building project involving my team and an opportunity to work on commercial policy and pricing. Negotiation with chains representing more than 50% was another challenge.