About Philippe
French
Native or bilingual
English
Native or bilingual
Experience
- ETI Française (confidentiel)CRM & Sales Automation Overhaul for Mid-Sized Company — Digital Revenue x10 in 12 MonthsJuly 2023 - Today (3 years and 1 month)Paris, FranceMid-sized company with +250 employees facing an unusable CRM and 100% manual prospecting.Mission: Take over the entire sales stack.CRM cleanup and restructuring (contact/company deduplication, data enrichment), implementation of a lead generation infrastructure, automated cold prospecting, optimization of lead distribution and contact, creation of sales activity monitoring and manager reporting dashboards.Results:- Digital Revenue: €100K → €1M signed in 12 months- Current Digital Pipeline: €4M- CRM completion rate increased from ~40% to +90%- Salespeople autonomous in managing their pipelineStack: Supabase (PostgreSQL), Coda (= Notion + Airtable), Clay, Make.com, n8n, Apollo, Dropcontact, Instantly, CRM, Insee API, OpenAi, Ollama..
- Jerico AgencyDigital Acquisition Expert (SEA & Social Ads)DIGITAL AND ITSeptember 2022 - August 2023 (11 months)Paris, FranceE-commerce Ads Strategy & Management — ROAS x2 in 3 monthsAgency specializing in e-commerce. Media budget: €50-100K/month on Meta, Google, Snapchat.Mission: Define and manage the paid acquisition strategy for several e-commerce businesses. Full tracking implementation (GTM, GA4), campaign optimization, scaling.Results:- ROAS increased from <3 to 6-8 across all Google Ads accounts- E-commerce revenue x3 through Meta + Snapchat Ads launch- Reliable tracking for cross-channel attributionStack: Google Ads, Meta Ads, Snapchat Ads, GTM, GA4, PrestaShop
- Agence WebrédacteursSenior Project Manager & Digital Acquisition ExpertDIGITAL AND ITMarch 2019 - August 2022 (3 years and 6 months)Paris, FranceDigital Acquisition Scale-up — Clients x10 in 4 monthsWeb agency (website creation, e-commerce, acquisition). Role: Senior Project Manager, managing paid acquisition strategies.Mission: Structure and scale digital acquisition for agency clients (Meta Ads, Google Ads, affiliate, native ads). Management of tagging plans and conversion funnel optimization.Results:- Number of active clients x10 in 4 months- CPA divided by 3 on several e-commerce accounts in <1 month- Standardized and replicable acquisition processesStack: Google Ads, Meta Ads, GTM, Google Analytics, PrestaShop, WordPress, Shopify
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Education
- Specialized MBA in MarketingIAE of Nice2011