Freelancer profile translated to English.
Back to original languageAbout Philippe
🎯 Expert in merchandising, concept, and retail transformation, I support brands in evolving their customer experience and enhancing their commercial strategy.
💼 With 30 years of experience in the sector (Sports, Home, Decoration, DIY, Home Appliances, Culture), I have led strategic projects within international groups (Fnac Darty, Kingfisher, Conforama, Intersport…) and optimized the commercial performance of several hundred points of sale.
👥 A manager of large multidisciplinary teams, I design high-impact operational systems, combining innovation, budget rigor, and field excellence.
📍 Today, I put this expertise to work for useful, ambitious, and meaningful projects.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- OrangeMerchandising Concept Strategy ConsultantNovember 2025 - March 2026 (4 months)Arcueil, FranceConcept Audit•Expression of innovation in stores•Complete overhaul of informational signage•Creation of merchandising management tools to monitor the performance of the store network
- Fnac DartyMERCHANDISING & CONCEPT DIRECTORJanuary 2020 - November 2024 (4 years and 10 months)• • Mission: Unify the merchandising approach while preserving brand uniqueness and enhancing the customer experience• • Management of 80 openings/remodelings per year and production of 150 annual merchandising files• • Management of a multidisciplinary team of 28 people and supervision of agencies (Architecture, Design, Graphics). Gain: + 30% productivity• • Construction and management of merchandising budgets (over €8,000k per year, excluding openings). Safeguarding budgets through brand financing.• • Development of commercial animation systems, product concepts, and customer journey optimization.• Management of product space allocation; performance monitoring (linear meter/sqm/store yield).• Creation and development of the linear database (over 100m of data), clustering of spaces/linear meters.• Rationalization of assortments and stocks through clustering and development of specific KPIs (unit turnover vs. Gross Margin % vs. Range vs. Number of SKUs). Gain: over €20m in cash flow• Modeling and evolution of concepts (Circular Economy, Click & Collect, Product Experience, Service Expression,...)
- CASTORAMA, BRICO DEPOT, B&Q, SCREWFIX, KOCTASHEAD OF MERCHANDISING BATHROOM & STORAGEJanuary 2016 - January 2019 (3 years)Deploy a unified merchandising approach across the group.• • Merchandising translation of strategies• Standardization of merchandising practices across several product countries• • Integration of digital and new trends into the store experience• Support for subsidiaries in implementation• • Management of cross-functional projects, showrooms, international events• Leading a team of 4 international merchandisers and coaching subsidiary merchandisers
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Education
- PROFILE MANAGEMENTAxel Conseil2015MANAGEMENT PAR PROFIL
- ORGANIZATION AND CHANGE MANAGEMENTCabinet Consultant IMR1996ORGANISATION ET GESTION DU CHANGEMENT