Freelancer profile translated to English.

Description

Hey, I'm Philip, a Shopify developer with a focus on e-commerce automation. I work operationally in e-commerce daily with Shopify, Shopware 6, and JTL-Wawi. This practical experience gives me an advantage: I understand e-commerce not only as a developer but also from the perspective of daily business.

Successfully Implemented

Automation of the entire product maintenance for a new shop with over 500 products, from research and product descriptions to meta fields and metadata.

Image-based auto-categorization of 1600+ products into over 30 categories using Vision API, without manual input, solely through analysis of product photos.

Product descriptions and metadata automatically translated into various languages and inserted into the CMS.

Product images automatically upscaled and uniformly regenerated with a studio background via API.

What I Offer

Shopify theme development with Liquid:

Custom Sections
Mega Menus
Cart Drawer
Product Pages

Automations for E-Commerce:

Bulk creation of brand-compliant, SEO-optimized product descriptions
Auto-categorization of products via image recognition API (Vision)
Automatic generation of meta titles, meta descriptions, and alt texts
Bulk updates of meta fields, tags, and product attributes
Translation of product texts into multiple languages
CSV workflows between JTL-Wawi and Shopify (Imports, Exports, Sync)
Email triggers and customer flows

E-Commerce SEO:

Category and product page optimization
Keyword research
Weekly reporting

What I Don't Do

Pure WordPress web design, logo design, or generic orders without an e-commerce focus.

Let's talk if you are optimizing a Shopify store, want to automate processes, or have a GPT use case in your e-commerce.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Köln (up to 50km)

Hookain GmbH
Training as an E-Commerce Merchant
E-COMMERCE
August 2024 - Today (1 year and 10 months)
Köln, Germany
On-page and off-page SEO optimization of product and category pages in Shopware 6, keyword research and tracking with SE Ranking.

Redesign of the shop, template adjustments in Shopware 6, working with JTL-Wawi interfaces, setting up and designing a new shop in Shopify with connection to JTL-Wawi.

In-house development of an API-based solution for the automated creation of product texts and metadata, saving around 80% time per article.
Shopify E-commerce Automation SEO
Biel & Kürsten Ecommerce GbR
Managing Director
E-COMMERCE
June 2025 - Today (1 year)
Pulheim, Germany
On-page and off-page SEO optimization of category and product pages, keyword research and content structure -> ranking on page 1 on Google for relevant keywords.

Shopify Liquid development with custom sections for mega menus, cart drawers, and feature cards, product page layout, and storefront adjustments.

Automatic category assignment for 1,600+ products: replaces manual assignment and ensures a consistent product range structure.
Shopify E-commerce Automation SEO

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General University Entrance Qualification
Ville Gymnasium Erftstadt
2023

Philip Kürsten

Shopify & E-Commerce Automation

About Philip

Successfully Implemented

What I Offer

What I Don't Do

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