About Philémond
🎯 I transform your online visibility into a real growth engine.
💡 My vision: clarity above all
🎯 My goal?
🧠 Why work with me?
🚀 Experiences & sectors supported
French
Native or bilingual
English
Fluent
Experience
- ID FORMATIONDigital Marketing TrainerEDUCATION AND E-LEARNINGJanuary 2025 - October 2025 (9 months)Paris, France
🧑🏾🏫Teaching:
- Creation and design of exams.- Design of training programs adapted to beginner, intermediate, and advanced levels- Construction of modular programs aligned with job requirements and operational objectives- Definition of learning objectives (skills targeted, achievement indicators)- Development of active learning sequences (practical cases, workshops, learning by doing)💻Social Media
- Define the social media strategy in line with business objectives and brand- Develop the editorial calendar- Produce and adapt content for each platform- Manage publication and scheduling using tools (Meta, Creator Studio, Hootsuite)- Develop engagement through contests, polls, and interactive campaigns- Implement social listening and reputational monitoring strategies- Segment social audiences and define personas for each channel- Plan and execute social advertising campaigns (Meta, Instagram, TikTok, LinkedIn, X)- Monitor social KPIs📱Website Creation & Advertising Campaigns
- Create UX/UI mockups and validate prototypes (Figma, Adobe XD)- Develop or configure the site on CMS (WordPress, Shopify,)- Deploy necessary tracking (GA4, conversion pixels, GTM) and map conversion events- Implement technical SEO strategies (sitemap, canonicals, hreflang)- Launch and optimize Google Search, Display, Shopping, YouTube Ads campaigns📈 Ensure analysis and monitoring of web marketing actions
- Use heatmap and session replay tools (Hotjar, FullStory) to understand user behavior- Conduct periodic audits (tracking, campaigns, SEO, UX) and produce prioritized recommendations- Formalize reports with Google Looker Studio and present insights to business stakeholders - RÉPUBLIKDigital Traffic ManagerTELECOMMUNICATIONSApril 2022 - June 2024 (2 years and 2 months)Suresnes, France
💻Digital Marketing:
- Train various collaborators to use and configure the WIX CMS.- Resolve issues related to our 16 sites (7 media sites + 9 event sites)- Website creation & configuration.- Analyze the KPIs of our sites with SEMRUSH- Analyze traffic from various channels using SEMRUSH, Matomo, and Google Analytics- Present stats and KPIs to different teams and business units & highlight areas for improvement.🕸️SEO:
- SEO Audit (Technical, Semantic & Awareness)- Implement strategies to generate leads- Teach SEO best practices to content writers and SEO project managers.- Study the statistics of the different sites- Analyze competitor SEO strategies1 - Technical- Perform Technical Audits using Semrush, Screaming Frog, Lighthouse, and Alyze- Optimize page load speed for our various sites- Verify site indexing and health via Google Search Console2 - Semantic- Study and improve content on our sites.- Research relevant keywords to stand out- Insert structured data on the different pages of our sites.3 - Awareness- Research and implement backlink strategies to strengthen our sites' reputation.- Identify and remove toxic links from our sites.🤑SEA
- Create ads on various advertising platforms (Google Ads, Twitter Ads, and LinkedIn Ads)- Create personas who might be interested in our ads- Set up and configure ads. - Steven PHILEMONDFreelance SEO Consultant, Web Designer, and E-commerce SpecialistDIGITAL AND ITSeptember 2020 - Today (5 years and 11 months)Paris, France
💻E-commerce
- E-commerce store creation- Supplier partnerships- Snapchat Ads campaign implementation- Facebook Ads campaign implementation- Analyze site performance and key KPIs- Supplier research- Social media advertising video creation- Product description writing🕸️Showcase Websites & SEO:
- Creation of showcase websites for various professionals- Website loading speed optimization (SEO).- SEO strategy implementation to improve site visibility (relevant keyword research)- SERP analysis- Improvement of local SEO for businesses- SEO-optimized article writing- Internal and External Netlinking Strategy- Google Business Profile + Google Search Console page creation.
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Education
- Master 2 Digital Marketing and Big DataInseec MSC2020Scoring et marketing prédictif - Comportement du consommateur sur internet - Visualisation et narration des données - Analyse de données - Consulting - Ciblage et data marketing
- Master 1 Digital MarketingINSEEC MSc & MBA2019- Fondamentaux du big data - E-Business - Culture générale du web & E-Commerce - Inbound Marketing - Cycle de vie client et leviers digitaux - Conception site - Design Web - Production vidéo (Final Cut et Aftereffect) - Design packaging