Freelancer profile translated to English.
Back to original languageAbout Phi Hung
🎯 Online acquisition specialist, my job is to bring you the maximum of qualified leads/revenue/ROI.
🚀 9 years of experience in digital acquisition strategy (half of which in an agency), focused on E-commerce and Lead Generation with several major players in the French market.
💲 Lead/Revenue development issues are therefore my daily life. ROI my key indicator. Challenges my motivation.
👉 Certified Google Adwords Search & Display + Google Shopping + Yahoo/Bing Ads + Google Analytics.
🏅Other areas of expertise: Facebook Ads, Linkedin Ads, Twitter Ads, Native Ads, YouTube Ads & SEO
English
Conversational
French
Native or bilingual
Vietnamese
Native or bilingual
Remote only
Primarily works remotely
Experience
- ThalassoPassion.frDigital Acquisition ManagerTRAVEL AND TOURISMAugust 2019 - Today (6 years and 10 months)Paris, FranceThalassoPassion.fr is the leading platform for online wellness stay bookings in France.1) Multi-channel lead acquisition:• Optimal deployment and launch of SEA, display, and social ads campaigns in line with volume and cost per acquisition objectives• Management of audiences and bidding to achieve the best mix of Bids/Impressions/Profitability• Monitoring and control of six-figure monthly budgets in accordance with set objectives2) Conversion Management:• Driving optimization of landing pages (Text/visual) to improve lead generation• Creation of new landing pages for event-based campaigns3) Growth Marketing Acquisition:A) Strategic recommendations for new growth solutions:• Exit pop-up solutions, dynamic lead scoring, marketing automation platform to maximize lead nurturingB) Data analysis and exploitation of prospect/client data using the AARRR lean framework:• Development + setup of various pre-targeting and retargeting scenarios and channels to consolidate developmentC) Integration of new SEA and Social Ads Beta features in test and learn mode:• A/B testing of new beta features on Google, Yahoo, Bing, and Facebook to capture the additional cent4) Effectiveness Measurement:• Creation of performance monitoring dashboards• Selection and setup of the most suitable SEA attribution model• Implementation of internal acquisition lever tracking in collaboration with the IT department5) Management:• 1 Web Marketing Assistant
- AdqualityTeam Leader SEACONSULTING AND AUDITSMay 2015 - April 2019 (4 years)Paris, FranceAdqulality is a Premium certified Google Ads & Facebook Ads agency by Google France.1) Adwords Team Lead:• Monitoring the skill development of the SEA team• Operational and strategic supervision of accounts managed by account managers• Identifying opportunities to deploy new services to the portfolio• Guaranteeing the quality of service within the managed Adwords team• SEA monitoring and information dissemination to the team2) Management of a portfolio of key accounts (retail/lead) personally:• Development of high-value Adwords strategy for clients• Management of client Adwords/Bing-Yahoo/Shopping/Youtube campaigns• Monitoring and optimization of SEA return on investment in France and internationally• Sending weekly Adwords summaries and reportsTraining:• Support and continuous training of digital experts on Adwords• Internal training program for SEA internsSEA Audit:• Adwords audit of prospect accounts during tendersTest & Learn:• Google DoubleClick Bid Manager test• Implementation of Google Adwords beta features within the various managed accounts
- EasyvoyageSEA Marketing Manager EuropeTRAVEL AND TOURISMSeptember 2014 - April 2015 (8 months)Paris, FranceEasyvoyage is an infomediary portal ranked in the top 10 travel brands.1) Management of the SEA team across 5 markets (UK/DE/ES/FR/IT):• Management of the team composed of 5 SEA managers and 5 Adwords assistants• Monitoring of SEA performance and budget objectives for each country• Reporting to the marketing department2) Supervision of SEA campaigns in Europe:• Definition of Adwords and Bing lead acquisition strategy (12-month SEA roadmap)• Implementation of the SEA strategy across the 5 markets with the objective of margin and volume• Optimization, KPI monitoring, and Adwords budget management with market managers• Coordination of SEA actions with the marketing and sales departments + SEO• Support for the team in their skill development3) Testing:• Testing the Marin Software bid management tool• A/B testing of landing pages• Google Adwords beta testing to achieve higher performance
Reviews
Kevin
CALLEAD
Reviewed on 6/23/2022
We are very happy with this first collaboration with Phi Hung.
He successfully completed this mission within the requested timeframe and brought us his expertise.
We will gladly continue our collaboration with other clients.
Thank you Phi Hung
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Education
- Master 2 Project Management and Interactive MarketingInseec2012
Certifications
- Google Certification Google Ads for Search AdvertisingGoogle2019
- Google Ads Certification for Video AdvertisingGoogle2018